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Sounds Profitable
Sounds Profitable episodes
- 31 min
- Can American Podcasting Learn From France? w/ Sarah ToporoffOur second week of diving into international waters. There’s far more out there than just the American ideal of podcast advertising. What can we learn from these other countries, and is a more global mindset needed for the future of podcast marketing?Key Links:
- Sarah Toporoff of Podinstall
- Article:https://soundsprofitable.com/update/france-podcast-measurement
- Hosted by Bryan Barletta of Sounds Profitable - [email protected]
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
Join our Premium Feed! https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
31 min - The Future That's Being Ignored: IPv6 vs. IPv4 w/ Tom BarassoIPv6 certainly isn’t new, but it’s been ignored by podcasting for a long time. And it’s absolutely the future, as the telecom infrastructure of India is showing us. What are we doing to access those 120 million listeners who are currently being left out?Key Links:Tom Barasso of PodLP
- Article:https://soundsprofitable.com/update/ipv6-and-india-for-podcasts
-----How is the IABv2 working towards utilizing the power of IPv6? What struggles will podcasting have in countries where IPv6 is the main source of addressing?-----Credits:- Hosted by Bryan Barletta of Sounds Profitable - [email protected]
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
Join our Premium Feed! https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.26 min - 25 min
- The Future That's Being Ignored: IPv6 vs. IPv4 w/ Tom BarassoIPv6 certainly isn’t new, but it’s been ignored by podcasting for a long time. And it’s absolutely the future, as the telecom infrastructure of India is showing us. What are we doing to access those 120 million listeners who are currently being left out?Key Links:
- Tom Barasso of PodLP
- Article:https://soundsprofitable.com/update/ipv6-and-india-for-podcasts
- Hosted by Bryan Barletta of Sounds Profitable - [email protected]
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
Join our Premium Feed! https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
25 min - The Hero We Need: Programmatic Advertising Saves the Day w/ Benjamin MasseProgrammatic Advertising is so much more than we think it is. It’s been a scary term for some, but that stigma is unwarranted. Find out the ins and outs of Programmatic Advertising with this episode.
Key Links:Benjamin Masse of Triton Digital- Article: https://soundsprofitable.com/update/programmatic-advertising-for-podcasts
-----Is Programmatic Advertising your backup plan? Or your main course of action?-----Credits:- Hosted by Bryan Barletta of Sounds Profitable - [email protected]
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
Join our Premium Feed! https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.29 min - 29 min
- The Hero We Need: Programmatic Advertising Saves the Day w/ Benjamin MasseProgrammatic Advertising is so much more than we think it is. It’s been a scary term for some, but that stigma is unwarranted. Find out the ins and outs of Programmatic Advertising with this episode.
Key Links:- Benjamin Masse of Triton Digital
- Article: https://soundsprofitable.com/update/programmatic-advertising-for-podcasts
- Hosted by Bryan Barletta of Sounds Profitable - [email protected]
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
Join our Premium Feed! https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
29 min - How You Should Be Protecting Your Brand, and How You're Doing it Wrong w/ Moomal ShaikhBrand Safety safety is often seen from the wrong angles. Algorithms that can’t detect tone and context often push advertisers away from markets where their inventory would succeed. What’s the future of Brand Safety look like?
Key Links:Moomal Shaikh of Oracle Moat- Article:https://soundsprofitable.com/update/podcasting-brand-safety
-----Brand Safety can only get better with less exclusion and more inclusion.-----
Credits:- Hosted by Bryan Barletta of Sounds Profitable - [email protected]
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
Join our Premium Feed! https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.31 min - How You Should Be Protecting Your Brand, and How You're Doing it WrongBrand Safety, Informed Context, and Tone30 min
About Sounds Profitable
From the publisher's feed
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…
And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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