Sounds Profitable

Brand Safety safety is often seen from the wrong angles. Algorithms that can’t detect tone and context often push advertisers away from markets where their inventory would succeed. What’s the future of Brand Safety look like?
Key Links:

• Moomal Shaikh of Oracle Moat
• Article:https://soundsprofitable.com/update/podcasting-brand-safety

-----Brand Safety can only get better with less exclusion and more inclusion.-----
Credits:

• Hosted by Bryan Barletta of Sounds Profitable - [email protected]
• Audio engineering by Ian Powell
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Podcast hosting and dynamic insertion wizardry by Whooshkaa

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Apple Core Media, Chrome, and Safari are being identified as podcast players. They’re not. What can you do to figure out how your podcast audience is being misidentified, and where does the industry go from here?
Key Links:

James Cridland of Podnews

-----How does refining our data improve our targeting? And why isn’t everyone doing this?-----Credits:

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Apple Core Media, Chrome, and Safari are being identified as podcast players. They’re not. What can you do to figure out how your podcast audience is being misidentified, and where does the industry go from here?
Key Links:

• James Cridland of Podnews
• Article:https://soundsprofitable.com/update/rss-useragents

-----How does refining our data improve our targeting? And why isn’t everyone doing this?-----Credits:

• Hosted by Bryan Barletta of Sounds Profitable - [email protected]
• Audio engineering by Ian Powell
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Podcast hosting and dynamic insertion wizardry by Whooshkaa

Join our Premium Feed! https://soundsprofitable.supercast.tech/

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

OPAWG is working to build tools to help create a more accessible podcasting community, and is working with creators to make high fees and gatekeeping a thing of the past.
Key Links:

Mark Steadman of Podiant and founder of OPAWG

-----Why does tracking user agents as a community work better? What is OPAWG doing to standardize these agents? And what does OPAWG hope to achieve in the future?-----
Credits:

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OPAWG is working to build tools to help create a more accessible podcasting community, and is working with creators to make high fees and gatekeeping a thing of the past.
Key Links:

• Mark Steadman of Podiant and founder of OPAWG
• Article: https://soundsprofitable.com/update/opawg-user-agents

-----Why does tracking user agents as a community work better? What is OPAWG doing to standardize these agents? And what does OPAWG hope to achieve in the future?-----
Credits:

• Hosted by Bryan Barletta of Sounds Profitable - [email protected]
• Audio engineering by Ian Powell
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Podcast hosting and dynamic insertion wizardry by Whooshkaa

Join our Premium Feed! https://soundsprofitable.supercast.tech/

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

How does the loss of digital ID impact podcast advertising? Does it really matter for podcasting, or will evening the playing field between digital and podcast advertising impact how we gather data?
Key Links:

Rishabh Jain formerly of LiveRamp

How do we responsibly manage data stewardship? Does users’ agency to choose whether or not to be tracked by third party apps affect data collection? What data do we need to target users, and what can we do with the data we get currently?-----Credits:

Join our Premium Feed! https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

How does the loss of digital ID impact podcast advertising? Does it really matter for podcasting, or will evening the playing field between digital and podcast advertising impact how we gather data?
Key Links:

• Rishabh Jain formerly of LiveRamp
• Article: https://soundsprofitable.com/update/apple-privacy-and-podcasting

How do we responsibly manage data stewardship? Does users’ agency to choose whether or not to be tracked by third party apps affect data collection? What data do we need to target users, and what can we do with the data we get currently?-----Credits:

• Hosted by Bryan Barletta of Sounds Profitable - [email protected]
• Audio engineering by Ian Powell
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Podcast hosting and dynamic insertion wizardry by Whooshkaa

Join our Premium Feed! https://soundsprofitable.supercast.tech/

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Was the Apple Watch double dipping numbers on podcast downloads? Did the IAB do anything to fix it? Does the fix actually help?Key Links:

Dave Zohrob of Chartable

-----Download numbers are an incredibly important metric, but how can we regulate their legitimacy? Dave Zohrob and Chartable have answers, and Bryan is more than eager to talk about the good practices of advertisers, as well as the bad.-----Credits:

Join our Premium Feed! https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Was the Apple Watch double dipping numbers on podcast downloads? Did the IAB do anything to fix it? Does the fix actually help?Key Links:

• Dave Zohrob of Chartable
• Article: https://soundsprofitable.com/update/apple-watch-os-downloads

-----Download numbers are an incredibly important metric, but how can we regulate their legitimacy? Dave Zohrob and Chartable have answers, and Bryan is more than eager to talk about the good practices of advertisers, as well as the bad.-----Credits:

• Hosted by Bryan Barletta of Sounds Profitable - [email protected]
• Audio engineering by Ian Powell
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Podcast hosting and dynamic insertion wizardry by Whooshkaa

Join our Premium Feed! https://soundsprofitable.supercast.tech/

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

In the world of advertising and marketing, geotargeting is an incredibly important tool. But where is geotargeting going? What’s the next stage of this tool?
Key Links:

Jason Hanson of Wrapify

------Like podcasters running geotargeted advertising campaigns, Wrapify has to combine a large sample size with mobile device IDs to prove their worth. Did the right audience encounter the ad? Did the exposed consumers take the intended action? And how much can we rely on the accuracy of an IP address?
Advertisers and marketers try—and fail—to boil all advertising down to the same thing. But as Jason says, every medium serves its own purpose and informs the buyer’s journey. Local advertising—especially hyper-local advertising that podcast can provide—plays an important role. But it’s important that we not over-reach with its capabilities.
Podcasts ads aren’t the same as digital. Podcast ads aren’t the same ad radio. Podcast advertising is a worthy channel that can and does stand on its own, while also supporting other larger campaigns.-----Credits:

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