Lift reports are critical for understanding the efficacy of your campaigns. I speak with my good friend Matt Drengler of Podsights about how you want the honest truth from about attribution.

Key Links:

•Matt Drengler of Podsights

•Articles:https://soundsprofitable.com/update/understanding-podcast-lift-reports https://soundsprofitable.com/update/understanding-podcast-lift-reports-2 -----

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Bryan: Lift reports, tags and device graphs. That's what we're talking about. Stay on. Sounds Profitable with me, Bryan Barletta.

This episode is sponsored by Claritas. Check out their recent, the marketing insider podcast, and learn how to use current trends such as industry specific lift success and CPM comparisons in podcasting. To increase advertiser adoption, you can find out [email protected].

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It's a bit technical, but they're an intrinsic part of understanding how effective your advertisements are. There's a bunch of different methodologies for using them and I've detailed them at great length. And the two-part article on linking in the description in trying to help explain this as best I could.

I spoke to Matt Drengler from Podsights, a great friend and colleague for too many years about his extensive knowledge in the field of lift reports and attribution. So me and Matt have had a long history together. We were a part of the founding team of barometric that was acquired by Claritas, and it's still kicking around in the attribution space, big fans of theirs as well.

And Matt helped me a lot with my two part series on understanding lift reports because Lyft reports is an extension of campaign. Attribution are really important right there. The pretty visual at the end of it, that can be used to optimize the campaign or. Honestly for a lot of you out there that hopefully will find value.

And it's the type of thing that you send to th...