Sounds Profitable

Sounds Profitable

By Bryan BarlettaBusinessTechnology
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Sounds Profitable episodes

  • Golden Globes Podcast Eligibility, Podcast Campaigns Bring Reach, & More
    This week in the business of podcasting: Podcast Movement 2025 panels are now live for free on YouTube, the 83rd Golden Globes eligibility only includes the top 25 podcasts for Best Podcast, shifting ad dollars to podcasting increases reach without increasing cost, and Prebid has HTTP GET integration and server requirements up for public comment.

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    6 min
  • PRX Acquires Soundrise, Spotify's on Amazon DSP, & More
    Today in the business of podcasting: PRX has acquired Soundrise, Spotify has a lot of new news, Rooster Teeth joins the growing community of creator-owned publishers, SoundStack launches HLS streaming capabilities, and coverage of Podcast Upfront influencer discussion.

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    7 min
  • Creator Executive Collaboration, Ek Steps Down, & More
    Today in the business of podcasting: Daniel Ek is stepping down from CEO of Spotify, YouTube creator conglomerate executives share intel, a tease of today's Podcast Upfront, what podcasts and milkshakes have in common, and a new podcast category comes to Tribeca Festival. 

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    7 min
  • IAB Upgrades Podcast Outlook, Pods Promoting Movies, & More
    Today in the business of podcasting: tariffs are causing brands to back away from the US (something podcasting could leverage), a defense of journalism in podcasting, how press-shy stars are finding their way to podcasts, the IAB upgrades their podcast ad revenue outlook for podcasting, and Pew Research has new podcast audience data. 

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    8 min
  • Canada's Growing Podcast Scene, Reframing Short-Form Clips, & More
    This week in the business of podcasting: podcasting is maturing and changing landscape, Canada's growing podcast audience (including new Canadians), how short-form clips might be cannibalizing podcast audiences, Amazon signs SiriusXM to AmazonDSP, and YouTube is soon to test out their own version of dynamic ad insertion for video. 

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    14 min
  • Podcasting is Maturing, Canada's Audience Growth, & More
    Today in the business of podcasting: podcasting's maturation and what comes next, Canadian podcast listening continues to grow, and Heavyweights is back with a new season from Pushkin.

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    7 min
  • YouTube Introduces DAI (Kinda), Ten Years of UK Podcast Growth, & More
    Today in the business of podcasting: YouTube is soon to demo their own version of DAI, the top 10% of Americans are doing almost half the spending, and the untapped potential of serial shortform dramas. 

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    8 min
  • Short-Form Podcast Cannibalization, Kenya's Podcasting Scene, & More
    Today in the business of podcasting: Amazon's DSP signs with SiriusXM for audio, explaining the SlopAds fraud scheme, and industry execs discuss the communication needs of premium content.

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    7 min
  • Short-Form Podcast Cannibalization, Kenya's Podcasting Scene, & More
    Today in the business of podcasting: social media clips pose potential cannibalization issue, Morrissey on saving the open web, podcasting exempt from UK "less healthy foods" advertising restrictions, marketers are squeamish about Q4, and how Nairobi is a Gen Z hotspot for Kenya's podcasting scene.

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    9 min
  • Podcasting Mourns Todd Cochrane, Creators Leverage CTV, & More
    This week in the business of podcasting: the industry mourns Todd Cochrane, what's happening at IAB Podcast Upfront, what Amazon's Wondery downscaling means for creative value, and how creatives are using CTV deals to increase sponsorship rates.


    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    9 min

About Sounds Profitable

From the publisher's feed

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…

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