Sounds Profitable

By Bryan BarlettaBusiness Technology

Sounds Profitable episodes

April 07, 2025 Effective 🎮 Audio Ads, Thinking Like a Network, & More
Today in the business of podcasting: Sounds Profitable launcehes Coworking segment, new Veritonic and Audiomob study looks at the efficacy of audio ads in mobile games, podcasting is asking the wrong questions about vidoe, and Gen Alpha's propensity for luxury items.

Find links to every article mentioned here on Sounds Profitable.
7 min
April 04, 2025 Defining "Podcast" for the Industry, Spotify's Ad Exchange, & More
This week in the business of podcasting: Tom Webster talks about a popular data point being mis-represented, Dan granger debuts a new defintiion for "a podcast," Podnews publishes the results of their annual report card, and SPotify has an ad exchange.

Find links to every article mentioned right here on Sounds Profitable.
11 min
April 03, 2025 Podcasting's Report Card, Affiliate On the Rise, & More
Today's essential news in the business of podcasting: Podnews published their annual report card for podcast hosts, IAB Australia notes the growth of affliate and partnership marketing, subscriptions and live events are now in the top five revenue generators for publishers, why podcasts are playing a bigger role in brands' creator strategies, and Spotify debuts their own ad exchange and AI ad generator.

Find links to every article mentioned here on Sounds Profitable.
7 min
April 02, 2025 Defining the Podcast, Traffic vs. Audience, & More
Today in the business of podcasting: Oxford Road publishes a new defintion for podcasting, Jeff Ulster looks at why Canadian podcast consumers gave podcasts a try in the first place, industry leaders discuss growing a podcast audience, and Sound Insights rounds up March's podcacst research.

Find links to every article mentioned here on Sounds Profitable.
5 min
April 01, 2025 Podcasting and Spoken Word Discovery, 2025 Ambies Winners, & More
Today in the business of podcasting: Tom Webster debuts findings from the biggest study in podcast advertising efficacy in the U.S., Digiday looks at the potential of advertising downturn caused by hype, Radiocentre gives a look at podcast growth in the UK, YouTube is on track to outpace Disney in revenue estimates, and the winners of the 2025 Ambies.

Links to every article mentioned, as well as signup links to the Sounds Profitable event in May and Tom Webster's upcoming webinar, can be found here on Sounds Profitable.
7 min
March 31, 2025 Pro Athletes Score With Podcasting, BBC UK Backs Off Ads, & More
Here's what you need to know for today in the business of podcasting: video podcasting on Spotify, brands go Switzerland, and big moves in sports podcasting.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
6 min
March 28, 2025 The New User Experience, Tracking 🍏 Plays, & More
Here's what you need to know for this week in the business of podcasting: the Business of Video Podcasting LA Summit, a new user experience for audio and video, and gaming looks at podcasts.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
10 min
March 27, 2025 Marketing 🎮 w/ Podcasts, Spotify Expands Partner Program, & More
Here's what you need to know for this week in the business of podcasting: YouTube updates view counts, Spotify's Partner Program expands its reach, and why Gen Z is moving away from TV.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
5 min
March 26, 2025 Podcasting's Growth in Japan, Acast Grows in AU, & More
Here's what you need to know for this week in the business of podcasting: a new podcasting report from Japan, Acast invests in Australia, and RSS is updating its distribution.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
3 min
March 25, 2025 India Invests in Influencers, 4th Signal Awards Open, & More
Here's what you need to know for this week in the business of podcasting: India is investing in influencers, open ad auctions bleed money, and the 4th annual Signal awards are open.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
4 min

About Sounds Profitable

From the publisher's feed

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…