Sounds Profitable

By Bryan BarlettaBusiness Technology

Sounds Profitable episodes

May 02, 2025 Podcasting's Smart TV Factor, Getting Gaming into Podcast Ads, & More
This week in the business of podcasting: Tom Webster talks podcasting's Smart TV consumers and what they can teach us about cross-platform consumption, Edward Fuller details how podcasting can better entice games marketers, Ben Robins recaps the Power of Podcasting Showcase hosted by AudioUK, and Paul Riismandel discusses a distinct lack of discussion of branded podcasts outside of podcasting spaces.

Find links to every article mentioned right here at Sounds Profitable.com
9 min
May 01, 2025 March Ad Spend 📈, SAG-AFTRA to Add Influencers, & More
Today in the business of podcasting: Tom Webster writes about the intricacies of smart TV podcast consumers, US ad spend jumps nearly 8% in March, LinkedIn is courting content creators for video series, and SAG-AFTRA is making moves to bring content creators into the fold.

Find links to every article mentioned here on Sounds Profitable.
7 min
April 30, 2025 Conversations from Possible, Deloitte's Media Outlook, & More
Today in the business of podcasting: Digiday reports from the first day of Possible in Miami, Deloitte charts media trends for this year, Paul Riismandel talks branded podcast content possibilities, and British + European marketers are hedging their ad spend in the face of new U.S. tariffs.

For links to every article mentioned, visit here on Sounds Profitable.
6 min
April 30, 2025The Smart TV Factor: What Growing Connected TV Listening Means for Podcasting
Smart TVs are increasingly popular tools for accessing podcasts, but what does that actually mean for the medium?
Written by Tom Webster
Edited by Gavin Gaddis
Audio edited by Gavin Gaddis
Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
9 min
April 29, 2025 Digital Video Attracting Spend, UK Podcast Ad Growth, & More
Today in the business of podcasting: Sound Insights founder Ben Robins reports from the Power of Podcasting Showcase, Spotify's Q1 earnings report is here, and the IAB has a new report on ad spend's growth for digital video.

Links to every article mentioned are available here on Sounds Profitable.
4 min
April 28, 2025 Selling Podcast Ads to Gaming, Spotify's Podcaster Pay, & More
Today in the business of podcasting: how podcasting can get game marketing on board, Spotify's partner program payouts so far, and YouTube upped their Q1 ad revenue 10% year over year.

For links to every article mentioned, visit here on Sounds Profitable.
6 min
April 25, 2025 2024's Podcast Ad Revenue, Podcasting's Conversion Problem, & More
Essential news for this week in the business of podcasting: Tom Webster talks about stickier podcasting, podcast industry growth last year, Chrome's cancelled third-party cookie prompt, and video podcasts could be coming to Netflix soon.

Find links to every article mentioned here on Sounds Profitable.
8 min
April 24, 2025 Making Podcasts Stickier, Global Podcast Listenership, & More
Today in the business of podcasting: building a full theater instead of just a stage, YouGov's data on global podcast listenership, Omny Studio's new benchmarks for 2024 podcast downloads, and Cumulus Media is leaving NASDAQ early next month.

All articles mentioned can be found here on Sounds Profitable.
7 min
April 23, 2025 Podcasting's🌏Income, Chrome Cancels Pop-Up, & More
Essential news for today in the business of podcasting: Hernan Lopez discusses podcasting's global income, Google is not launching third party cookie permission promps, and a look at YouTube's cross-platform strategy.

For links to every article discussed, visit here on Sounds Profitable.
5 min
April 22, 2025 Branded Content 📈 Revenue, Reconsidering Ad Creative, & More
Today in the business of podcasting: branded content rebounds as a top source of publisher revenue, a look into why ad creative is in decline, and Magellan AI's 2024 review + 2025 preview.

Find links to every article mentioned here on Sounds Profitable.
6 min

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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…