Sounds Profitable

By Bryan BarlettaBusiness Technology

Sounds Profitable episodes

June 02, 2025 Podcast Ads Fill Gender Gap, Australia's Internet Ad Spend, & More
Today in the business of podcasting: American Public Media puts successful Brains On! Universe podcasts up for sale, RadioInk covers Sounds Profitable reserch, IAB Australia finds podcast advertising continued growing in Q1, and JAR Audio explains how they sell podcast productions to decision-makers.

Find links to every article mentioned here on SoundsProfitable.com
7 min
May 30, 2025 Podcasting's Ad Anomaly, UK Audio Listenership, & More
This week in the business of podcasting: insights from Podcast Show London, Tom Webster looks at podcast advertising's (lack of) gender gap when it comes to recall, a roundup of upcoming webinars, and Ofcom has a new podcast survey for UK listenership.

Find links to every article mentioned right here on SoundsProfitable.com
11 min
May 29, 2025 Podcast Ads Addressing Demographics, Spotify Ups Discovery, & More
Today in the business of podcasting: Tom Webster talks about the lack of a gender gap in podcast advertising recall, Spotify adds new discovery features for podcasts, Nielsen has their new annual marketing report, Horizon Media is opening up a public RFP, and Netflix has teamed up with BBC Studios for a new comedy podcast hosted by Jimmy Carr.

Find links to every article mentioned right here on SoundsProfitable.com
8 min
May 28, 2025 Speaking Up for Spoken Word, Calm and Cautious Q2, & More
Today in the business of podcasting: I've got a rundown of a ton of upcoming webinars, making the case for making the case for spoken word audio, and CMOs' outlook for the year after Q2.

Find links to every article (and webinar) mentioned by heading here on SoundsProfitable.com
7 min
May 27, 2025 Podcast Show London Debrief, Brief Spotify Outage, & More
Today in the business of podcasting: reflections from Podcast Show London, Spotify experienced a short outage, Adam Bowie looks at the new Ofcom podcast listener report, and Shopify tops the Q1 2025 top podcast ad spender chart for Australia.

Find links to every article mentioned right here on SoundsProfitable.com
7 min
May 23, 2025Monetizing Your Podcast Globally
From an undisclosed hotel room in Islington, Bryan Barletta debuts the Ad-Sales Partner Ecosystem and shares how you can get your company involved.

Find the full article, infographic, and submission link here on SoundsProfitable.com
Written by Bryan Barletta
Edited and Narrated by Gavin Gaddis
3 min
May 23, 2025 International Audio Listening, Book-Buying on Spotify, & More
This week in the business of podcasting: a slew of international podcast listenership data, Spotify iOS users can now buy audiobooks direct, Amazon joins the Prebid party, and Sounds Profitable has a webinar coming up in a couple weeks.

Find links to everything mentioned at the newsletter page, available here on SoundsProfitable.com
8 min
May 22, 2025 Australian Digital Audio 📈, UK Audio Listening Report, & More
Today in the business of podcasting: Australian digital audio ad revenue is climbing, multiple new reports show UK podcast listenership continues to grow, and Amazon has officially enabled access to Prebid.

Find links to every article mentioned right here with today's newsletter post on SoundsProfitable.com
5 min
May 21, 2025 Channel 4 🔜 Podcasting, New IAB Digital Ad Agreements, & More
Today in the business of podcasting: the IAB has open comments for their new Digital Advertising Agreements, Digiday covers the growing popularity of video podcasting with advertisers, Channel 4 is bringing their content to Spotify video podcasting, and Edison Research drops their quarterly UK top 25 podcast chart.

You can find links to every article mentioned right here on SoundsProfitable.com
6 min
May 20, 2025 Apple Podcast Design Docs, Buying 📚on Spotify iOS, & More
Today in the business of podcasting: Spotify can now sell audiobooks directly in the iOS app, what the business of podcasting can learn from the New York Times' profile of Kara Swisher's podcast deal, and Apple Podcasts has new templates and a Canva partnership to help podcasters present their shows well.

Find links to every article mentioned right here on SoundsProfitable.com
7 min

About Sounds Profitable

From the publisher's feed

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…