Sounds Profitable

By Bryan BarlettaBusiness Technology

Sounds Profitable episodes

June 12, 2025Mattresses and Metrics
Tracking pixels are awesome at what they do, but like any tool there's also a way to misuse them and podcasting should remain conscious of that.
Written and narrated by Tom Webster
Edited by Bryan Barletta and Gavin Gaddis
Audio editing by Gavin Gaddis

Find the full article here on Sounds Profitable.
10 min
June 12, 2025 Spotify’s Rolling Out Transcripts, Podscribe Industry Rankings, & More
Today in a special episode of The Download we're covering nine stories rapid-fire in an "Oops, all Quick Hits" spectactular. As a result, you can find links to every piece mentioned here on SoundsProfitable.com
5 min
June 11, 2025 2025 Audio Ad Forecast, YouTube's Place in Podcasting, & More
Today in the business of podcasting: a more nuanced look at YouTube's place in podcasting, Australia's ad market, the global ad forecast, and how Google AI is impacting search traffic.

Find links to every article mentioned here on SoundsProfitable.com
6 min
June 10, 2025 New Podcast Features @ WWDC, How a Podcast Promoted EuroMillions, & More
Today in the business of podcasting: Apple's announcements from WWDC, YouTube has backed off of removing videos via moderation, Acast boosted interestin EuroMillions with a podcast, and what the Creator's Caucus intends to do.

Find links to everything mentioned here on SoundsProfitable.com
6 min
June 09, 2025 Podcasting's Programmatic Future, How Podcasts Use Patreon, @ More
Today in the business of podcasting: Sounds Profitable will be at Cannes Lions, Wondercraft co-founder Oskar Serrander explains Convo Mode using Convo Mode, Amazon adds private auctions to Prime Video, a look at how podcasting is doing on Patreon, coverage of Sounds Profitable's latest study, and Spotify lays off 15 podcasting positions at The Ringer and Spotify Studios.

Find links to everything mentioned right here on SoundsProfitable.com
8 min
June 06, 2025 Audiences Trust Podcasts, HLS Could Upgrade RSS, & More
This week in the business of podcasting: Sound Profitable's latest study shows podcasting trust is at an all-time high, HLS could be the future of RSS, and NPR's CEO writes an open letter to Congress about funding for public media.

Find links to every article mentioned right here on SoundsProfitable.com
9 min
June 05, 2025 The Advertising Landscape, Australian Audio Engagement, & More
Today in the business of podcasting: Why podcasting's advertising advantage is bigger than we thought, The Trade Desk looks at audio's effectiveness in Australia, and Gartner has a new annual CMO survey.

Find links to every article mentioned right here on SoundsProfitable.com
6 min
June 05, 2025 Why Podcasting’s Advertising Advantage Is Bigger Than We Thought
The latest edition of The Advertising Landscape shows podcasting's biggest fans are also paying a lot of attention.

Written and narrated by Tom Webster
Edited by Bryan Barletta and Gavin Gaddis
Audio editing by Gavin Gaddis

Find the full article here on Sounds Profitable.
9 min
June 04, 2025 Podcasting's High Trust and Recall, NPR's Open Letter to Congress, & More
Today in the business of podcasting: Digiday covers Sounds Profitable's latest study, Spotify is prepping to add podcast inventory to their ad exchange, and NPR's CEO writes an open letter to Congress about public media funding.

Find links to every article mentioned right here on SoundsProfitable.com
6 min
June 03, 2025 Upgrading RSS with HLS, Kast Media's New CEO, & More
LAST CALL: Tomorrow at 2:00 p.m. EST the second chapter of The Advertising Landscape, the largest study of podcast advertising effectiveness in the U.S., will debut in a live webinar hosted by Tom Webster. Register now to grab your virtual seat and get the report sent directly to your inbox after the presentation.

Today in the business of podcasting: The Podcast Standards Project pitches HLS streaming as the future of RSS, MarketingBrew looks at advertisers' hesitance to book True Crime, and Kast Media emergeces from bankruptcy proceedings at an operating profit.

Find links to every article mentioned here on SoundsProfitable.com
7 min

About Sounds Profitable

From the publisher's feed

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…