Sounds Profitable

By Bryan BarlettaBusiness Technology

Sounds Profitable episodes

July 07, 2025 Amazon x Roku, Spotify Upgrades Car Listening, & More
Today in the business of podcasting: Amazon's DSP is selling Roku inventory, a case study of a podcast that lowered downloads but upped audience engagement, Spotify Jam has been updated in Android Auto, and YouTube calls for UK government to embrace content creators.

Find links to every article mentioned in today's episode in this post on SoundsProfitable.com

6 min
June 27, 2025 Lessons from Cannes, Covering Demos w. Podcasting, & More
This week in the business of podcasting: the power of Health & Wellness and Self-Improvement podcast consumers, how podcasting can cover demographic blind spots, lessons from Cannes Lions, and YouTube content coming to Spotify video.

Links to every article mentioned can be found here on SoundsProfitable.com.
11 min
June 26, 2025 Purpose-Driven Podcasting, Spotify Eyes YouTubers, & More
Today in the business of podcasting: unlocking the power of purpose-driven podcasting, how podcasting can cover demographic blind spots, non-podcast video on Spotify, and how indie agencies are competing with holding companies for creatoe measurement and ad tech.

Find links to every article mentioned right here on SoundsProfitable.com
8 min
June 25, 2025 Germany's Podcast Demographics, How YouTube's Algorithm Works (Kinda), & More
Today in the business of podcasting: YouTube is a great place for podcasters to get visibility but not necessarily the perfect fit for every podcast, companies weigh in on the Spotify Partner Program after six months of operation, how under-represented sports are using advancements in tech to build their own streaming stack, what demographics are thriving in Germany's podcasting scene, and YouTube gives a peek behind the recommendation algorithm curtain.

Find links to every article mentioned, including signup for tomorrow's webinar, right here on SoundsProfitable.com
9 min
June 24, 2025 Podcasts on Smart TVs, Attention-Getting Audio, & More
Today in the business of podcasting: what podcasting gets right about attention, smart TVs rise the second-most-used device to consume podcasts, Crunchyroll has a new companion podcast produced with Sony, why there's a CPM slump growing in the CTV market, and AudioUK calls for UK government to enshrine podcasts.

Find links to every article mentioned - and our webinar signup, here on SoundsProfitable.com
9 min
June 23, 2025 How Podcasts Covered Hard News, Canadian Podcasters Lobby Gov't, & More
This week in the business of podcasting: Influencers grab some spotlight at Cannes Lions, how news podcasts covered the breaking news of the U.S. bombing Iran over the weekend, two senators allege Spotify is using a loophole to pay lower music royalty rates, a coalition of Canadian podcasting companies band together to ask the government to consider podcasts CanCon, and Tubi is adding hundreds of episodes from YouTube creators under their Tubi for Creators project.

Find links to every article mentioned, including the webinar signup, right here on SoundsProftiable.com
9 min
June 20, 2025 Taking Podcasts on the Road, Lessons from Cannes, & More
This week in the business of podcasting: Tom Webster looks at the power of live events hold for podcasting, we look at news coming out of Cannes Lions, and things are looking up for digital audio going forward in 2025.

Register for the next Sounds Profitable webinar here.

For links to every article I mentioned, visit the episodes' page on SoundsProfitable.com
11 min
June 18, 2025 Creators @ Cannes, Amazon's Prime Ad Load, & More
Today in the business of podcasting: the under-utilized benefits of podcast live events, creators are in the conversation at Cannes, reducing risk as download popularity drops, Amazon has doubled their Prime Video ad over 18 months, and researched-back strategies for high-impact marketing as a nonprofit.

Registration for the upcoming webinar can be found here.

All of the links mentioned in today's episode can be found here on this episodes' page at SoundsProfitable.com.
9 min
June 17, 2025 Ads on WhatsApp, SiriusXM on MMM, & More
Today in the business of podcasting: Audion and xpln.ai's report shows blending digital audio with in-video audio increrease brand recall and message recall, Reuters and the University of Oxford have new study about news content, SiriusXM is partnering with Innovid for better MMM, CNN is rebranding CNN Audio to CNN Podcasts, and WhatsApp is adding ads for the first time.

Catch every link mentioned right here on SoundsProfitable.com
8 min
June 13, 2025 YouTube's Place in Podcasting, Telling Stories with Pixels, & More
This week in the business of podcasting: Tom Webster talks tracking pixels, Paul Riismandel talks YouTube's place in podcasting, Amazon adds private auctions to Prime Video, and Apple adds some new features to Apple Podcasts during WWDC.

Find links to every article mentioned right here on SoundsProfitable.com
9 min

About Sounds Profitable

From the publisher's feed

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…