Sounds Profitable

By Bryan BarlettaBusiness Technology

Sounds Profitable episodes

August 01, 2025 Spotify Hypes Audiobooks, Podcast Ads Drive Action, & More
This week in the business of podcasting: Sounds Profitable has a new study focusing on how podcast audiences drive action, Magellan AI has a chart of their top movers and shakers in the podcast ad world, Spotify wants fans to "Read like they Listen", audio fiction is becoming a strategic IP play for Hollywood talent, and Astronomer hired Maximum Effort to address the Coldplay situation.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
11 min
July 31, 2025 Toyota's Podcast $pend, Audio Fiction Incubating New IP, & More
Today in the business of podcasting: Magellan AI has their June top spenders report, how influencer marketing has evolved over H1, TikTok to track audiences after they click out of the app, and podcasts are becoming more of a strategic IP play for actors.

Find links to every article mentioned by heading to The Download's section of SoundsProfitable.com, or clicking here to go straight to today's installment.
7 min
July 30, 2025 Podcast Ads Drive Action, Local Radio Reporting Returning, & More
Today in the business of podcasting: Sounds Profitable has published a new report called Driving to Action, Andreessen Horowitz is looking to pay $400k to build out a podcast network, how broadcasters are adapting to young sports fans' desire for instant clips and highlights, and a Fox affiliate in Grand Rapids is the latest Scripps TV station to assign designated neighborhood reporters.

Find links to every article mentioned by heading to The Download's section of SoundsProfitable.com, or clicking here to go straight to today's installment.
7 min
July 29, 2025 Spotify Hypes Audiobooks, Overwhelming Ad Load, & More
Today in the business of podcasting: Spotify promotes audiobook listening with music language, a Reddit thread on /r/podcasts strikes up conversations about egregious pre-rolls, why settle for likes when brands can foster love, and Google rebuffs Pew report claiming AI summary search results are causing a decrease in clicks to webpages.

Find links to every article mentioned by heading to The Download's section of SoundsProfitable.com, or clicking here to go straight to today's installment.
7 min
July 28, 2025 Comedy as a PR Tool, U.S. Tops Acast Q2 Markets, & More
Today in the business of podcasting: Acast crosses milestone with the U.S. becoming their highest-contributing single podcast market, Maximum Effort produces a satirical comedy ad for Astronomer, and Adweek looks at the growth and hiring spree happening with smaller, indie ad agencies.

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Find links to every article mentioned by going to the Download section of SoundsProfitable.com, or click here to go direct to today's issue.
6 min
July 25, 2025 Remembering Audio in Video Boom, Podcasting's Late-Night Appeal, & More
This week in the business of podcasting: Why Sharon Taylor argues podcasting is losing sight of its audio roots, what Tom Webster learned from the longest-running one-person show in Vegas, an interview with OpusClip's Louis Roberts, and what the death of TheLate Show means for podcasting.

Find links to every article mentioned by heading to the Download section of SoundsProfitable.com, or clicking here to go straight to today's entry.
12 min
July 24, 2025 Looking @ Super Listeners, Recognizing Comedy Podcasts & More
Today in the business of podcasting: a look at Spotify's "super-listeners", what Tom Webster learned from a magician that applies to podcasting, and the Just for Laughs festival is awarding a Podcast of the Year during this year's festival.

Find links to every article mentioned by heading to the Download section of SoundsProfitable.com, or clicking here to go straight to today's entry.
6 min
July 23, 2025 How Podcasts Are Overtaking Late-Night, Apple on Listener Privacy, & More
Today in the business of podcasting: Apple details how they protect listener privacy in listening reports, Steve Goldsten writes on how podcasting has largely usurped the classic late-night talk show, Sharon Taylor argues why video podcasting narratives leave audio behind, and an interview with OpusClip's Louis Roberts.

Find links to every article mentioned by heading to the Download section of SoundsProfitable.com, or by clicking here to head straight to today's entry.
6 min
July 23, 2025What I Learned From The Longest-running One-Person Show in Vegas
Audience engagement is the true magic that makes shows stick, who better to learn from than actual magicians?
Written and narrated by Tom Webster
Edited by Bryan Barletta and Gavin Gaddis
Audio editing by Gavin Gaddis
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Find the full article here on Sounds Profitable.
11 min
July 22, 2025 Modern Podcast Monetization, AI @ Ad Awards, & More
Today in the business of podcasting: what the death of The Late Show might say about linear TV in general, a look at Joe Budden's income streams, advertising awards race to tighten up generative AI guidelines after Cannes Lions, Spotify launches Audiobooks+ in European markets and Canada, and 6AM City seeks to automate local newsletter production with Good Daily's AI.

Find links to every article mentioned by heading to The Download section of SoundsProfitable.com, or by clicking here for today's episode post.
7 min

About Sounds Profitable

From the publisher's feed

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…