Sounds Profitable

By Bryan BarlettaBusiness Technology

Sounds Profitable episodes

August 13, 2025 Video Drives Lift, Remembering Young Marketers, & More
Today in the business of podcasting: Oxford Road has a new study on YouTube podcast ad lift, Taylor Swift's album announcement on a podcast is about to happen, marketers are finding podcasts ads rock (because they do), and the ad industry has an entry-level problem for college grads.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
8 min
August 13, 2025What Is A Podcast Supposed To Be?
Despite what scary headlines may say, video and audio podcasting have a more symbiotic relationship than one might think.
Written and narrated by Tom Webster
Edited by Bryan Barletta and Gavin Gaddis
Audio editing by Gavin Gaddis
Find the full article here on Sounds Profitable.
7 min
August 12, 2025 Taylor Swift's Podcast Announcement, Downy-branded Audio Drama, & More.
Today in the business of podcasting: sports podcasting has grown so much video podcasts are starting to look like independent TV studios, podcasting remains a bright spot of iHeartMedia's earnings calls, Taylor Swift uses a podcast to announce her new album, and Procter & Gamble uses an audio fiction podcast to promote a new version of Downy.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
7 min
August 11, 2025 How B2B Uses Podcast Ads, Seattle's Audio Fiction Scene, & More
Today in the business of podcasting: Age of Audio to be screened in the Sounds Profitable lounge @ Podcast Movement, how B2B startups are using podcast ads to grow, regulatory bodies in the UK argue YouTube is so big its advertising should be regulated like a broadcaster, Seattle's audio drama scene is booming, and The Hill publishes an op-ed about how MeidasTouch Podcast is outpacing The Joe Rogan Experience.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
8 min
August 08, 2025 Amazon Restructures Wondery, Spotify Launches Audiobooks Plus, & More
This week in the business of podcasting: Amazon announces restructuring of Wondery, Spotify adds Audiobooks Plus add-on to US market, a look at podcasting's ability to plus-up social media ad buys, and a look back at what might have went wrong with Meghan Markle's podcasting efforts.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
10 min
August 07, 2025 Apple's Best Podcasts of '25 (So Far), Audioboom's Video Boom, & More
Today in the business of podcasting: Tom Webster on how podcasts compliment social media marketing campaigns, video podcasting grows at Audioboom, and industry responses to Wondery's restructuring.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
7 min
August 06, 2025 Audiobooks+ Arrives in US, Von Interviews Cartoon, & More
Today in the business of podcasting: a reminder of the Sounds Profitable job board, Spotify launches Audiobooks Plus in the US, Theo Von interviews Hank Hill, and podcast advertising's ability to drive fans to action.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
6 min
August 06, 2025From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns
New data from Sounds Profitable about how podcasts influence action could also suggest a symbiotic relationship with social media.
Written and narrated by Tom Webster
Edited by Bryan Barletta and Gavin Gaddis
Audio editing by Gavin Gaddis
Find the full article here on Sounds Profitable.
10 min
August 05, 2025 Ofcom Podcast Listenership, Spotify's Price Increase, & More
Today in the business of podcasting: Ofcom has new UK listenership numbers, Spotify is raising its price in overseas markets, reactions to Bloomberg's Wondery closure article, and Xiaomi unveils new open source AI voice model for cars and appliances.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
7 min
August 04, 2025 Wondery to Fold into Audible, SiriusXM Podcasting Growth, & More
Today in the business of podcasting: Wondery podcast studio is shutting down, the Corporation for Public Broadcasting is shutting down, SiriusXM reports healthy podcast growth in Q2, and why most Americans were never particularly interested in Meghan Markle's podcasting efforts.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
7 min

About Sounds Profitable

From the publisher's feed

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…