Today in the business of podcasting: sports podcasting has grown so much video podcasts are starting to look like independent TV studios, podcasting remains a bright spot of iHeartMedia's earnings calls, Taylor Swift uses a podcast to announce her new album, and Procter & Gamble uses an audio fiction podcast to promote a new version of Downy. <br /><br />Find links to every article covered by heading to the Download section of SoundsProfitable.com, <a href="https://soundsprofitable.com/the-download/taylor-swifts-podcast-2/" target="_blank" rel="noreferrer noopener">or by clicking here to go directly to today's installment.</a>

Today in the business of podcasting: sports podcasting has grown so much video podcasts are starting to look like independent TV studios, podcasting remains a bright spot of iHeartMedia's earnings calls, Taylor Swift uses a podcast to announce her new album, and Procter & Gamble uses an audio fiction podcast to promote a new version of Downy. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: sports podcasting has grown so much video podcasts are starting to look like independent TV studios, podcasting remains a bright spot of iHeartMedia's earnings calls, Taylor Swift uses a podcast to announce her new album, and Procter &amp; Gamble uses an audio fiction podcast to promote a new version of Downy.&nbsp;<br><br>Find links to every article covered by heading to the Download section of SoundsProfitable.com, <a href="https://soundsprofitable.com/the-download/taylor-swifts-podcast-2/" rel="noopener noreferrer">or by clicking here to go directly to today's installment.</a>

Taylor Swift's Podcast Announcement, Downy-branded Audio Drama, & More.

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Taylor Swift's Podcast Announcement, Downy-branded Audio Drama, & More.

Taylor Swift's Podcast Announcement, Downy-branded Audio Drama, & More.

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