Sounds Profitable

By Bryan BarlettaBusiness Technology

Sounds Profitable episodes

July 17, 2024 Podcasting Gets Global, Programmatic Tempts CTV, and More
Here's what you need to know for today in the business of podcasting: an update from Australia, why ad buyers are going programmatic, and increases in podcast accessibility.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
4 min
July 17, 2024What Has Your Podcast Got To Lose?
This week Tom Webster provides an exercise in trimming the fat from your podcast.
Written and narrated by Tom Webster
Audio edited by Newton Schottelkotte
Hosted by Spreaker

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
7 min
July 16, 2024 Rapid Misinformation, Audio's Prime Advantage, and More
Here's what you need to know for today in the business of podcasting: how platforms are dealing with a spike in misinformation, the problem with podcast subscriptions, and Prime Day's help from audio.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
4 min
July 15, 2024 Sports Explosion, Going Long on YouTube, and More
Here's what you need to know for today in the business of podcasting: soccer takes the states by storm, sports streaming fragments, and the rise of the feature-length video essay.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
5 min
July 12, 2024 Women's Sports A Good Bet, Spotify Adds 💬, & More
Here's what you need to know for this week in the business of podcasting: how ads are being bought on misinformation sites, the cyclical nature of sports, and how advertisers are preparing for Gen Alpha.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
9 min
July 11, 2024 Advertising’s Mid-Year Checkup, Defending The Right Not To Buy, and More
Here's what you need to know for today in the business of podcasting: creator startups see big gains, the ad industry goes to court, and CNN launches gigital subscriptions.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
5 min
July 10, 2024 TAL Ad Sales Switch, Creators @ Cannes Lions, & More
Here's what you need to know for today in the business of podcasting: This American Life returns to NPM for ads, Cannes Lion courts creators, and DTC advice for growth.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
4 min
July 10, 2024What Border Collies Can Teach Us About Podcasting
This week Tom Webster explains the lessons podcasting can learn from man's best friend.
Written by Tom Webster
Narrated by Gavin Gaddis
Audio edited by Newton Schottelkotte
Hosted by Spreaker

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
6 min
July 09, 2024 Spotify Podcasts Get 💬, Nielsen on Women's Sports, & More
Here's what you need to know for today in the business of podcasting: new rewatch podcasts build hype, how to reach LGBTQ consumers year-round, and why women's sports are the best bet in content.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
5 min
July 08, 2024 Managing Misinformation, Tackling Sports Podcast Ads, & More
Here's what you need to know for today in the business of podcasting: ads bought on misinformation sites, avoiding the cyclical nature of sports podcasts, and tonies new open feed.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
5 min

About Sounds Profitable

From the publisher's feed

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…