Sounds Profitable

By Bryan BarlettaBusiness Technology

Sounds Profitable episodes

June 20, 2024 Podcasting is Influencing, Coverage from Cannes, & More
Here's what you need to know for today in the business of podcasting: podcast ROI outperforms in new study, a Cannes correspondance roundup, and shifting ad dollars as influencers launch their own brands.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
5 min
June 18, 2024 Bringing Podcasts to 🖁, Amazon's Ad Relevance, & More
Here's what you need to know for today in the business of podcasting: Amazon unveils Ad Relevance, how Immediate Media is growing its paid podcast audience, and Oracle to end all of its ad products.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
5 min
June 17, 2024 🌐 Ad Revenue Forecasts, Podcast Performance Abroad, & More
Here's what you need to know for today in the business of podcasting: podcast listenership grows worldwide, how Apple's podcast transcriptions came to be, and Spotify's new in-house creative agency.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
5 min
June 14, 2024 Spotify Video Goes Wide, New Podcast Ad Study, & More
Here's what you need to know for this week in the business of podcasting: the latest research study from Sounds Profitable, podcasts' hidden audience, and Spotify's new video podcast uploads.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
10 min
June 13, 2024 Podcast Ad Frequency Study, Forbes x Walmart Creator Upfront, & More
Here's what you need to know for today in the business of podcasting: Sounds Profitable's findings on ad frequency, how advertisers are misinformed about industry misinformation, and Forbes' first creator upfront.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
4 min
June 12, 2024 Apple's Attribution Revamp, Side Hustlers ❤️ Podcasts, & More
Here's what you need to know for today in the business of podcasting: a hidden side-hustler audience, IAB's upcoming "Nothing will be thesame" conference, and Kosar sues podcasting company over a ceremonial bet.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
5 min
June 11, 2024 Focusing Influencers @ Upfront, 🌏 Branded Podcasting's Growth, & More
Here's what you need to know for today in the business of podcasting: how the Food and Beverage industry has an opportunity with podcasting, YouTube's pitch to advertisers emphasizes creators' "star power", and the NBA finals create a hot ticket for advertisers.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
5 min
June 10, 2024 Audio's Cross-Platform Power, Video on Spotify, & More
Here's what you need to know for today in the business of podcasting: Audacy's new survey on cross-platform podcast advertising, Spotify rolls out video feeds for all podcasts, and how podcast budget cuts are causing producers to pivot.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
4 min
June 07, 2024 Megaphone to Recertify, Audiences on Podcast Ads, & More
Here's what you need to know for this week in the business of podcasting: Megaphone will work recertify its IAB status, Spotify launches a partnership with streaming service Nebula, and a new Canadian legislation is set to tax foreign streamers.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
8 min
June 06, 2024 Tolerating Podcast Ads, SAG-AFTRA AI Waiver, & More
Here's what you need to know for today in the business of podcasting: how tolerant audiences really are of podcast advertising, a new memo for SAG-AFTRA members regarding AI, and how Gen Alpha kids are sharing brands with their parents.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
5 min

About Sounds Profitable

From the publisher's feed

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…