Sounds Profitable

There has been much concern over how podcasting will implement AI. Tom breaks down the current landscape, as well as future symbiotic relationships.
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Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

This week on The Download: Advertisers and audiences refute the idea that podcasts are on the wane. NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinformation websitesWhy Black creators say brands are ‘quiet as a mouse’ on Black History Month and Juneteenth this year. Quick Hits:

Podscribe Launches YouTube Conversation Modeling. The new dashboard unifies RSS and YouTube metrics into one location.

ARN and Magellan AI announce Top 15 Podcast Advertisers in Australia for Q1. The list includes familiar faces like Apple, Amazon, and McDonald’s.

‘The Turning’ Podcast Studio Rococo Punch to Merge With Audily by J. Clara Chan. From the article: “When two independents come together, we can do much bigger things.” 

ARN uses geo-location to deliver headlines on Your News Now podcast. The new podcast uses geotargeting to create a sub-three-minute episode covering local news, sports, and weather forecast. 

Like a kid taking a bite of his dessert before his meal is finished, I think it’s time we enter the next phase of podcast adtech even before we finish the last.Credits:

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

This week: Lessons from the Podcast Upfront, the Spring 2023 MIDAS report is here, and SXM Media leaders see podcast advertising maturing.|

And for our Quick Hits:

New from Recordical: Audio Currents, a twice-weekly audio industry newsletter written by Shreya Sharma. Tuesday issues will focus on audio news, industry expert interviews, and resources for brands, while Friday episodes will feature creator spotlights.

Barometer and ArtsAI have partnered to “bring new solutions to market delivering unprecedented in-flight transparency of brand safety and suitability for podcast advertising.” 

Podcasting gets a new magazine with Good Tape. The new print magazine aims to capture the conversations happening in the audio industry. The first issue is available for pre-order and slated for Fall 2023 release, with an open call for writers to pitch content. 

For a full transcript and links to all articles mentioned, please visit SoundsProftiable.com/Podcast

In this episode, Arielle Nissenblatt and Bryan Barletta interview Tom Webster about his recent reporting: an article he wrote for Sounds Profitable called “How To Murder a Podcast” and a YouTube video called “Research Collection Methods.” We talk about Sounds Profitable’s approach when it comes to education for the industry and how understanding research collection methods fits into our mission. We also discuss our upcoming research projects and where you can go to learn about them.
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This week, we have a special guest post from Newton Schottelkotte! Newt recently graduated from college this year, but do not let their age fool you - they’ve been in podcasting for seven years now, and seven significant years at that. We asked Newt to share some perspective on how podcasting has changed, and how it can continue to grow as a viable career.

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

This week's stories:

Quick Hits:

Newsguard Launches World’s First Journalist-Vetted Podcast Credibility Ratings. In addition to this announcement, Newsguard has also announced a partnership with Barometer to provide episode-level misinformation detection for podcasts. 

Dovetail from PRX is now IAB Podcast Measurement 2.1 Certified. 

Spotify launches the Spotify Audience Network in France, Spain, and Italy. Continuing podcast’s global growth, advertisers will now have access to the network in more European countries. 

This week on Data Decoded, Tom Webster brings a special extra-long episode in the form of his IAB Upfront talk. Join Tom as he breaks down the data to look at the anatomy of podcasting’s audience, and how it has grown.

The Edison Research Share of Ear shows podcasting’s share of daily audio listening for Americans 13+ has doubled over the last nine years. This week, Tom highlights a related statistic that shows a promising ratio for podcasting’s core.Credits:

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

This week's top stories: How to use CTV as a Roadmap for Programmatic AudioWhat downturn? In real terms, ad spending is doing just fine.Washington State passes sweeping health data lawResearch Roundup: Audacy State of AudioCumulus Media 2023 Audioscape iHeart State of Podcasting 2023Podcast Advertising Benchmark Report by PodsightsThe Soundout Index 2023Quick hits: Barometer and Audiohook partner to enable Brand Suitability and Contextual Targeting at scale. The partnership aims to allow advertisers the ability to enforce brand suitability guidelines while also taking advantage of Audiohook’s programmatic platform. New on Data Decoded, Tom shares his love of commercial jingles while examining interesting data in the Soundout Index report. Why is sonic branding seemingly less effective on Gen Z? Find out in Tom’s new six minute video!

In this episode, we discuss baseball! The new pitch clock, our favorites teams…just kidding. We talk about what it means to swing for the fences in the podcast and audio space and the companies who are taking big risks. Sounds Profitable is in a unique position to not only swing for the fences ourselves, but to help others who want to help grow this industry too.
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