Sounds Profitable

A recent research report from Japan highlights how podcasting can grow when it germinates from a very different seed. Tom Webster breaks down the data and how it applies to podcasting everywhere Credits:

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com

This week on The Download:

And in Quick Hits:

Barometer Secures $2.25M To Expand Brand Safety And Contextual Targeting For Podcasts by Anthony Vargas. 

Veritonic Achieves Security Organization Control 2 Type II Certification. After an audit by Prescient Assurance, Veritonic has been validated as having effective enterprise-level security for customer data. 

Audioboom publishes 2022 Annual Report & Financial Statements. The company reports double-digit growth in several key metrics. 

WPP Acquires Sonic Branding Agency Amp to Strengthen Landor & Fitch by Stephen Lepitak. This is the third acquisition by WWP in the past month, along with technology-focused social influencer marketing agencies.

For links to all articles covered and a full transcript of the episode, please visit SoundsProfitable.com/podcast

In this special re-upload, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry. Gupta comes to us by way of the digital marketing space, but has spent his career creating programming aimed at educating and serving across different sectors and levels within companies. Adtech Applied cohost Arielle Nissenblatt joins to set up the chat and break it down with takeaways at the latter half of the show.Listen to learn about:

Here’s our favorite idea from this conversation: creating opportunities for folks to learn, either if they’re new to a job or looking to move on to the next level, benefits everyone.Links:

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Continuing Sounds Profitable’s mission to provide more for the business of audio, Bryan Barletta announces the Partner Perks Series. Get in touch to learn more about the Business Leaders Summit at The Podcast Show London!

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

This week's stories:

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Podscribe is now IAB Tech Lab Certified. Announced this Monday, verification platform Podscribe announced they have officially received their IAB certification after a six month audit process. 

Netflix Earnings, Netflix’s Movie Strategy, Accretive Ads by Ben Thompson. This week’s Stratechery issue covers the recent Netflix earnings call, Thompson’s previous coverage of Netflix, and what could lie in Netflix’s future. 

For full transcript and links to all articles mentioned, please visit SoundsProfitable.com/podcast

Did you know that April is Adopt-a-Podcast Listener Month? Now you do! Bryan Barletta speaks with Lauren Passell and Arielle Nissenblatt about Tink Media, this new initiative to grow the podcast/audio space, barriers they’ve uncovered for potential listeners, and how you can get involved.
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Discussed this week:Ad Spend in the US will grow more than initially expected this year, per S&P. How brands can tailor their audio ads to target “co-listeners”Why news outlets are putting their podcasts on YouTube Quick Hits:The 2023 Quill Podcast Awards nominations are now open. Public nominations will run until April 24th, with finalists announced on May 4th and winners announced on May 17th. Eligibility guidelines and categories can be found on Quill’s website. OxfordRoad has published a new study titled Solving Audio Ad Attribution. The white paper aims to teach marketers how to improve performance at scale and proposes vanity urls “no longer cut it.” A month after the collapse of Silicon Valley Bank, the fallout is just beginning for the ad industry by Seb Joseph and Marty Swant for Digiday. A substantial breakdown of the aftershocks from the SVB collapse and what impacts it’ll have on advertising. For full transcript and links to everything mentioned, please visit SoundsProfitable.com/Podcast

In this episode, Tom, Arielle, and Bryan recap their experiences at Radiodays Europe, which took place last month in Prague. They discuss the expo hall, the presentation they attended, trends they identified, and much more. 
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This week, Tom Webster spots a misapplication of podcast research that he felt strongly enough about to hopefully nip in the bud, wherever the bud may be found.Contact for information about Business Leader Summit in London.BumperCredits:

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

This week on The Download:

Quick Hits:

Rococo Punch launches RP Labs, a vertical dedicated to continuing education audio experiences. Rococo RP Labs announcement

Audio Insurgent author Eric Nuzum published the text of his seven minute Radiodays Europe speech on market saturation in audio. The speech makes a bold statement: market saturation doesn’t exist for podcasts created by genuinely motivated production teams. 

Adthos launches self-service AI-generated audio ads for radio, podcast, and streaming. Starting Tuesday, users of the Adthos platform now have access to the ability to generate an audio ad creative from scratch entirely using AI tools, from the script to backing music. 

TuneIn adds 120,000 audiobooks to premium service, by Matthew Keys. Audio streamer TuneIn has now added a sizeable library of audiobooks. Some classic titles will be available for free, while premium users will have access to the entire collection.

For all links and a full transcript of the episode, visit SoundsProfitable.com/Podcasts