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Mici Italian CEO Elliot Schiffer and Chief Growth Officer Matt Stanton join QSR Editor Danny Klein to discuss the brand’s franchise journey, challenges and successes, on the heels of a pandemic. The upstart has plenty of history, but franchise growth is a new frontier; and Mici started off hot—striking a 30-unit deal right out of the gate.
By QSR magazine4.7
4444 ratings
Mici Italian CEO Elliot Schiffer and Chief Growth Officer Matt Stanton join QSR Editor Danny Klein to discuss the brand’s franchise journey, challenges and successes, on the heels of a pandemic. The upstart has plenty of history, but franchise growth is a new frontier; and Mici started off hot—striking a 30-unit deal right out of the gate.

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