"The bar was really low in banking—we're not talking rocket science here. We built a product that reached a reasonable standard."

Mercury CEO Immad Akhund reveals how a focus on solving basic user experience problems enabled his company to secure a $300M Series C at a $3.5B valuation.

In this revealing episode, Hiten Shah (founder of Crazy Egg, KISSmetrics, and Nira—acquired by Dropbox) joins Raj Suri to mine insights from Mercury's journey from founding in 2017 to becoming a fintech powerhouseThe conversation explores how Mercury identified underserved segments in financial services and built distinctive features for startups, e-commerce businesses, and professional services.

This episode offers essential lessons for entrepreneurs building in regulated industries, product leaders working on complex user experiences, and founders evaluating fundraising strategies. It’s a masterclass in identifying market opportunities, creating differentiated experiences, and building a profitable business in a highly competitive sector while maintaining focus on customer experience above all else.