Parenting mishaps, exploding diapers, and even a surprise bird incident somehow all tie back to smart marketing takeaways in this Bathroom Break collab between Jay Schwedelson and Daniel Murray. From no-scroll forms that skyrocket conversions to why your CTA button text might be killing deals, this one is equal parts messy, funny, and surprisingly useful.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:00) Daniel’s first baby carrier experience turns into a poop explosion mid-call

(02:56) Jay reveals how a no-scroll form boosted conversions by 60 percent

(03:35) Daniel explains why two-step forms make capturing emails easier

(05:00) Why quantifiable testimonials beat generic praise every time

(06:45) The danger of weak offers like “Request a demo” and how to make them action-based

(07:12) Why your CTA button text should never just say “Submit”

(07:30) Small copy details that build trust, like time estimates and progress bars

(12:13) Jay shares his own “bathroom break” moment courtesy of a bird

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206