This week Rachel and Lynne have a special guest talking about how nicheing down (or specialising) can bring you higher income clients and a more successful and resilient business.

Funnel strategist and conversion copywriter Abi Prendergast shares her story on how she found her niche of working with course creators and why specialising works for her. We talk about:

• Why she loves the 'laptop lifestyle'
• Working with Copyhackers and how it set her up for success
• Going viral in the copy world
• Why she loves working for herself
• How solving problems for clients is the key to success
• Why you should work on your business regularly
• The skills you need for 2024

Connect with Abi here: https://www.aptcontent.co.uk/

or via LinkedIn: https://www.linkedin.com/in/abi-prendergast-2a5953b1/

Sign up for updates for the 2024 Content Byte Summit at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details.

Episode edited by Marker Creative Co www.markercreative.co