Here's what you need to know for today in the business of podcasting:

Not All Podcast Ads are Created Equal. Here's Why by Kedric Walls
Sports has a Gen Z problem
Are Podcasts Cool (Again)?
Hot Pod Interviews NPC Podcast Chief Collin Campbell

…as for the rest of the news: amplifi’s Steven Goldstein writes The Truth About Podcasting’s Measurement Makeover, PodBean’s final free live event of “Podcast Launch Month” is this Thursday, and healthcare is projected to invest over $36 billion in U.S. advertising this year (which podcasting could get a cut of).