In Episode 6 of Sports Pundit Explains… Sponsorship, Andy and Murray are joined by Tim McLoughlin, former Head of Sponsorship at Cinch and Hotels.com, to discuss building a brand, the unique benefits of sponsorship, and how rightsholders could improve their pitches.

In Episode 5 of Sports Pundit Explains… Sponsorship, Andy is joined by Peter Murray, CEO of Professional Fighters League, to discuss the unique commercial proposition of the PFL, the importance of a content strategy, and how sports betting is being embraced across North America.

In Episode 4 of Sports Pundit Explains… Sponsorship, Andy and Murray are joined by Craig Santicchia, Founder of Wolfpad Gaming and Co-Founder at Karta, to debunk myths around the commercial world of esports, why Gucci got involved with Fnatic, and advertising in the metaverse.

In Episode 3 of Sports Pundit Explains… Sponsorship, Andy and Murray are joined by Zarah Al-Kudcy, Head of Commercial Partnerships at Formula 1, to discuss how the sponsorship landscape is changing and what partners can bring to the table (besides money).

In Episode 2 of Sports Pundit Explains… Sponsorship, Andy and Murray are joined by Tim Ellerton, Commercial Director at the British Olympic Association, to discuss his move from brand to rights holder side and how he views the sponsor protections around the Olympic Games.

In Episode 1 of Sports Pundit Explains… Sponsorship, Andy and Murray discuss working in sponsorship, Murray’s former roles at World Rugby and Formula 1, and starting a podcast to dive into it deeper.

In this Special Edition of Sports Pundit Explains... Ronnie Levi and Richard Johnson tell us why NFTs are not just a ‘fad’ and explore some of the most interesting applications.

In Episode 2 of Sports Pundit Explains... Rachael Burford talks us through how to tackle the challenges facing women’s rugby, and women’s sport more generally. From overcoming stereotypes, improving representation at World Rugby, to founding the Girls Rugby Club, few are in a better position to speak on issues as astutely.

In Episode 1 of Sports Pundit Explains... Matt Roberts talks us through the evolution of data and insights, the increasing demands of commercial partners, and the challenges that still need to be overcome.