Here's what you need to know from this week in the business of podcasting: Spotify has left the IAB, That Was Us ups the cadence on rewatch podcasts, IAB UK shares data on podcast growth, a new listener habit report from Japan, and GroupM reclassifies a good portion of YouTube as CTV.  <a href="https://soundsprofitable.com/the-download/spotify-has-left-the-iab/" target="_blank" rel="noreferrer noopener">Find links to every article mentioned and the full write-up (along with today's Data Snapshot) right here on Sounds Profitable. </a>

Here's what you need to know from this week in the business of podcasting: Spotify has left the IAB, That Was Us ups the cadence on rewatch podcasts, IAB UK shares data on podcast growth, a new listener habit report from Japan, and GroupM reclassifies a good portion of YouTube as CTV. Find links to every article mentioned and the full write-up (along with today's Data Snapshot) right here on Sounds Profitable.

Here's what you need to know from this week in the business of podcasting: Spotify has left the IAB,&nbsp;That Was Us&nbsp;ups the cadence on rewatch podcasts, IAB UK shares data on podcast growth, a new listener habit report from Japan, and GroupM reclassifies a good portion of YouTube as CTV.&nbsp; <a href="https://soundsprofitable.com/the-download/spotify-has-left-the-iab/" rel="noopener noreferrer">Find links to every article mentioned and the full write-up (along with today's Data Snapshot) right here on Sounds Profitable.&nbsp;</a>

Spotify Has Left the IAB, Podcast Adspend Grows in UK, & More

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Spotify Has Left the IAB, Podcast Adspend Grows in UK, & More

Spotify Has Left the IAB, Podcast Adspend Grows in UK, & More

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