Today in the business of podcasting:

• Spotify is expanding its Verified by Spotify badge to podcast shows, adding a green checkmark to identify official creator, publisher, and brand presences on the platform based on listener activity, platform standing, and audience authenticity.
• The 2026 Podnews Report Card collected 779 pieces of community feedback on major podcast platforms, with YouTube reaching second place in the overall rankings for the first time, just behind Apple Podcasts and ahead of Spotify.
• A new WARC report, The Multiplier Playbook, surveying more than 200 senior marketers finds that 60% say their C-suite does not fully understand the role of advertising, and only 21% say advertising objectives align with broader corporate goals.
• New Omeda research finds 70% of publishers consider audience data critical, yet only 9% of their organizations use it effectively, a gap writer Brian Morrissey links to decentralized and siloed data infrastructure.
• YouTube is rolling out its AI-powered likeness detection technology to all eligible creators over 18, expanding access beyond select YouTube Partner Program members and allowing users to set up protection via ID verification.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.