This week, we had the pleasure of sitting down with Hannah Minardi and Austin Wiberg, the duo behind Standard Self Care. Former college friends turned business partners, they have set out on a mission to revolutionize the personal care industry by creating high-performance products with meticulously tested formulas that instill the highest confidence. In this episode, you won't want to miss out on:  The importance of testing everything, especially in the realm of digital marketing, and how no one’s idea is insignificant.  How Standard Self Care goes beyond just selling products, focusing on educating consumers and fostering a community of informed individuals. The insightful discussion on the pivotal role of choosing the right business partners and how it has contributed to the sustained success and longevity of Standard Self Care.Tune in to gain valuable insights from Hannah and Austin as they share their journey, vision, and the core principles that drive their business forward.