Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

Starbucks and Podcasting (Insider 240)


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Bold podcast promo strategies, psychological triggers from Starbucks, three essential interview question types, and how to add real impact (and "teeth") to your show in this episode of Build a Big Podcast ...

Big Ideas in This Episode

  • Bands bribe radio station with fireworks for airplay
  • What would you delete from your podcast—today?
  • Is your gear obsession secretly holding you back?
  • Starbucks-style choices: why too many repel listeners
  • Sunk cost trap: why you keep bad podcasts alive
  • Steal “Metal Shop’s” teeth: make your show addictive
  • Never let a “hit-and-run” guest hijack your episode

Why You Should Listen

  • The shockingly simple “firework effect” for making your podcast utterly unforgettable—borrowed straight from outrageous music industry stunts!
  • The single question that reveals what’s secretly suffocating your podcast’s growth (and how to break free, fast)
  • The 3 “fear stories” holding you back from podcast riches and recognition—plus, how to silence them for good
  • How to instantly ditch the drudgery and force others to do your dirty podcast work for you (editors will secretly envy you!)
  • “Pre-interviews”: the lazy man’s way to higher quality, hypnotic conversations—spend 10 minutes and watch your guests spill their best secrets
  • The Starbucks psychological trigger that will keep your audience hooked—ignore it and lose your listeners to the competition
  • How endless choices can secretly sabotage your show (and the two-option “milk or water” hack that keeps listeners loyal and powerless to leave)
  • The sunk cost sin: why both YOU and your listeners will keep returning to your podcast—even when you bore them to tears (use this, get rich)
  • The one tiny change that makes people greedily share your podcast with friends—viral growth, the easy way!
  • How to sneak addictive self-care into your episodes, so fans lust after every new release (and brag online about your show)
  • The “signature segment” strategy: create one killer feature and listeners will come crawling back for more (even if the rest is garbage)
  • Why you MUST give your podcast “teeth”—and the 3 mysterious methods Metal Shop radio used to dominate a rabid cult audience
  • What 90% of podcasters get wrong about interview questions—and how to ask so your guests hand you gold on a silver platter
  • Expose your guests’ hidden greed, fears, and fantasies with these dangerously fun “novelty questions” that make even stone-cold CEOs open up
  • The little-known trick for slashing time-wasting “hit and run” guests—gain absolute control, eliminate ramblers, and make every episode binge-worthy

Episode Timestamps

  • [00:00] The wildest things bands send to radio stations—fireworks, tombstones, and the desperate quest to get played
  • [00:04:42] Three brutally honest questions every podcaster should ask to find true “podcasting freedom”
  • [00:08:51] Why Starbucks writes your name wrong on purpose—and what that lesson means for your podcast
  • [00:12:47] The shocking power of sunk cost fallacy: why podcasters (and listeners) stay loyal long after the fun stops
  • [00:16:53] “What are you really bad at that you wish you were good at?”—Uncommon questions that spark unforgettable interviews
  • [00:19:59] The Metal Shop secret: How one syndicated show kept listeners on their toes and what your podcast can steal from them
  • [00:24:43] The dark side of podcast guests: How to deal with “hit and run” talkers who waste your time and tank your show

You want these links ...

  • Subscribe to Build a Big Podcast
  • See Big Podcast AMP for personalized podcast growth assistance

The Newsletter for Podcasters

  • Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 240 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

  • Big Podcast Extra - Podcasting Tips
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