One of the biggest fears for new investors is simple: what happens when the market crashes?

In this Start Here episode of SugarMamma’s Fireplay, I answer Katrina’s question: “As we will one day have another GFC-style slump, how long will it take my high-growth ETF portfolio to recover?”

Together, we explore what 150 years of market history teaches us about crashes, recoveries, and why staying invested matters more than trying to predict the next downturn.

You’ll learn:

• Why market crashes are normal, not rare events — usually happening once a decade

• How long past crashes (like the Great Depression, the GFC, and COVID) took to recover

• The enormous long-term rewards for investors who stayed the course

• Why dollar-cost averaging is your best defence against volatility

• How focusing on dividends and passive income, not short-term portfolio value, keeps you grounded

• The value of setting aside cash so you can buy during downturns instead of panicking

✨ The key takeaway: Markets always recover — and those who stay disciplined, reinvest their dividends, and stick to their strategy are the ones who come out stronger. It’s not about timing the market, it’s about time in the market.

💬 Let’s Keep the Conversation Going

I’d love to hear your thoughts on this episode! Reach out to me anytime on Instagram @SugarMammaTV so we can keep this important conversation alive.

📚 My Books

If you’re ready to deepen your financial knowledge, check out my books:

• Best Seller:The $1000 Project
• **Mindful Money](https://amzn.to/3RV0poc)
• Motivated Money by Peter Thornhill(a huge inspiration for me): Read it here

(These are Amazon affiliate links to my own books.)

💡 Work With Me

Want more support on your financial journey? Here’s how we can work together:

1. The SugarMamma Budget & Cashflow Academy
   Sick of living paycheque to paycheque or feeling overwhelmed by your money?
   This course includes aone-on-one appointment with me so I can personally help you.
   👉 Enrol here
2. Money Mindset & Manifestation Coaching
   Join my program for ongoing support, clarity, and motivation. You’ll get direct access to me and a community of like-minded people ready to make powerful change.
   👉Join here

🌟 Stay Connected & Inspired

• Instagram:@SugarMammaTV — money, budgeting, cashflow & motivation
• Instagram:@CannaCampbellofficial — lifestyle, capsule wardrobe fashion, motherhood
• TikTok:@SugarMammaTV
• YouTube:SugarMammaTV — over 500 bite-sized videos with more than 12 million views!
• Website:SugarMammaTV.com
• Don’t forget my other podcast:How Do They Afford That? 👉 Listen here

⚖️ General Advice Warning

While we discuss financial topics, everything shared here is general information only — never personal, product, or investment advice. Always:

• Do your own research.
• Weigh up the pros, cons, fees, caps, taxes, and risks.
• Seek professional advice before making financial decisions.

📜 Financial Planning License Details

The information in this podcast does not take into account your personal circumstances, goals, or needs. Always read relevant Product Disclosure Statements before acquiring any financial product, and seek independent financial advice where appropriate.

Canna Campbell is an Authorised Representative and Financial Adviser of Links Licensee Services Pty Ltd (AFSL No. 700012 | ABN 97 678 975 589).

 

market crash recovery, investing during downturns, high-growth ETFs, dollar-cost averaging, dividends, passive income, financial independence, stock market history, GFC lessons, long-term investing

See omnystudio.com/listener for privacy information.