Hello, and welcome to this episode of 20/20 Money! My guest on today's show is Dr. Hannah Cho, OD.

Hannah joins the show today to talk about the journey she's had in private practice, going all the way back to when she started the practice cold while still a 4th year optometry student (and also shortly after having her first child). She talks about why establishing culture very early on in your practice is one of the key factors in delivering a WOW! patient experience and why that begins at the hiring level. She also shares the different avenues (the good, bad, and ugly!) she's used to grow her patient base and why and how Yelp has been a great driver of new pts for the practice. She also shares what she sees for the future of optometry and how technology is helping growing access to care and why ODs should think of technology not as a threat to their practice modality but as another tool to leverage the pt experience…and how this belief has actually influenced her to ultimately sell her practice and focus all of her time on another business that she's created to help ODs that don't necessarily want to spend time working ON their practice leverage technology to help them run the back office.

As always, you can get all the information discussed in today's conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, you can also set up a 15min pre-discovery conversation to learn a little bit more about what it means to work with our firm or check out any number of additional free resources like our eBooks and on-demand webinars and also sign up for our newsletter.

And with that introduction, I hope you enjoy my conversation with Dr. Hannah Cho.

Resources:

www.floeppm.com

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