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This week.. we are going to talk about how we should approach marketing from an owner’s standpoint! Just like everything when you run a company, how the team reacts to things starts with the leadership team. That is the same with marketing. If your leadership does not value it, neither will your team.

Trey McWilliams, owner of McWilliams and Son Heating, Cooling, and Plumbing gives our listeners raw and real advice from an owner’s standpoint. Trey will discuss:

• How should we perceive marketing as an owner? 
• How do we calculate marketing spend? 
• What are key factors we should focus on to get our operations ready for marketing? 

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From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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