The J. Sterling Hughes Show

Staying Focused On One Marketing Tactic at a Time - #108


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There are limitless marketing tactics available to a family law firm.  It can be overwhelming. 

One of Sterling Lawyers' most successful marketing strategies has been to focus on one tactic at a time.

In this show, I articulate why to focus on one tactic:
1 - Allows enough time to yield results
2 - Avoids switching costs
3 - Enables achieving mastery
4 - Builds momentum

And how to do this:
1 - Identify your best tactic
2 - Get clear on your target audience
3 - Refine your message through testing
4 - Be data-driven 

Do these things and win!

-------------------------

Go to: www.JSterlingHughes.com for tons of Family Law Practice resources.

My purpose is to Empower Family Law Attorneys so they can build a beautiful family law practice and have the practice of their dreams.

I share my family law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first ten years.

When I am not podcasting, I am the CEO and Co-Founder of SterlingLawyers.com.

Follow me on: LinkedIn - YouTube - X - Instagram - TikTok

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The J. Sterling Hughes ShowBy Jeff Sterling Hughes

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