May 23, 2023

Steffanie Ball | Founder of YŌLI

56 minutes

In episode 109 of the Glow Journal podcast, host Gemma Watts talks to the founder of YŌLI and En Gold, Steffanie Ball.

Steffanie Ball’s ties to beauty come through YŌLI, a brand centred around “elevated bathing rituals” that was launched in December of last year with a range including luxury towelling (emphasis on the word luxury), a scent range and a dry body brush. You’ve likely heard of Steff’s first business, furniture and homewares brand En Gold, which began as an Instagram account selling vintage furniture and morphed into a furniture brand that celebrates the design and workmanship of century old crafts.

What I love most about the story behind both of Steff’s businesses is the ways in which she’s reconnected with her Filipino heritage throughout the business development process. She tells one story in particular about connecting with the original maker of the vintage pieces she was selling on Instagram and how, through En Gold, he and Steff were able to give all of his former workers their jobs back that you will love.

In this conversation, Steff shares why the art of ritual is so important to her, why she believes that retail is one of the best industries within which to learn and why she insists her team all spend time in the customer care department, and how an American skateboarder (her now husband of 14 years) proposed after 2 days…