Moneywise

Step Away or Die: The Brutal Cost of Building a $500M/Year Company


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** Thinking about selling your company? 24 founders told us what really happens after the wire hits. — joinhampton.com/exit-report

Santiago Aparicio built a $500M company, then faced a choice: step away or die.


Here’s what we talk about:

  • Santiago shares his $22M net worth and the breakdown.
  • He rents instead of owning real estate to keep life flexible.
  • Spends freely on watches and Porsches, but says they are assets, not expenses.
  • Grew up in Colombia with wealth but strict spending limits, which fueled his drive.
  • Joined Rappi early, then co-founded Fitpal, before chasing bigger ideas.
  • Built a payroll company from zero to $500M/year fast, but felt miserable.
  • Constant comparisons made him feel like a failure despite success.
  • Ignored health issues until he developed a severe heart condition.
  • Family forced him to choose: company or life.
  • Walked away while the company was thriving, leading to an identity crisis.
  • Now working with Bryan Johnson on health tech at Blueprint.
  • Says success comes at a cost, and many founders hide how miserable they really are.


Cool Links:

  • Hampton https://www.joinhampton.com/
  • Lower Street https://www.lowerstreet.co/

Chapters:
(01:34) Santiago's Financial Breakdown
(04:09) Luxury Spending Habits
(05:10) Early Life in Colombia
(08:37) Entering the Startup World
(10:37) The Rappi Journey
(13:29) Building FitPal
(17:14) The Y Combinator Playbook
(19:18) The Goalposts Keep Moving
(24:44) The Fleeting Joy of Success
(26:46) Aggression and Overwork
(28:47) Health Scare and Realization
(34:13) Stepping Down and Identity Crisis
(40:47) Reflections on Sacrifice and Success
(43:43) Challenging Hustle Culture
(47:31) Working with Brian Johnson


This podcast is a ridiculous concept: high-net-worth people reveal their personal finances. Inspired by real conversations happening in the Hampton community.


Your Host: Harry Morton

  • Founder of Lower Street, a podcast production company helping brands launch and grow top-tier podcasts.
  • Co-parents a cow named Eliza.
...more
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