For our 4th episode of Step by Step Season 8, we’re covering how you can take your brand from having an eCommerce project mindset to a program mindset. Jon Reily from bounteous is here to chat about the difficult parts of shifting mindsets, how we're rewriting the rules, and more! Tune in now!

A North Star or a South Star?

• Currently, a lot of brands are struggling with how to move from having an eCommerce project mindset to a program mindset. The most difficult part is that brands need to break the stigma that eCommerce is this big scary thing when it's not.
• “We went from calling things just selling things online to eCommerce and then we went back to, well, maybe just selling things online again. Have we come full circle?” – Brian
• “It all comes back to the design and you have to ensure that the design is solid in order to make it work.” – Jon
• “The downside of all of these tools being out there and being ubiquitous and available to virtually everybody is it's like everything's a nail and we're walking around with hammers trying to find where to use them.” – Jon
• In some ways, the programs still need to be in place as you build the foundation, or else you’ll be painting when you haven't finished the foundation.
• We are rewriting the rules of eCommerce every day because there is no set way to do things, we’re all learning every day and channels are seeking out answers every day.
• “Every single piece of disruption that takes place in a sector, in the following sector, the disruption happens twice as fast.” — Jon
• The systems that we build have to be able to flex in the future.
• The simple fact is that everyone needs to agree on what the end state is, define the end goal, and have a long-term plan.

Associated Links:

• Want to learn more about data? Download our free Step by Step guide!
• Get connected with Fabric!
• Learn more about Jon Reily and bounteous
• Listen to our other Step by Step seasons
• Find our other Future Commerce episodes on our website

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