Future Commerce

[STEP BY STEP] How Do I Vet for My Next Owner?


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We’re in Season 11 of Step by Step and this season, we’re focusing on architecting your business for a dream exit. We’ve partnered with OpenStore to bring you stories from real founders who have successfully built and sold their businesses and will equip you with the tools you need to confidently sell your own business.

We talk with Brendan Brosnan and Chris Heckman, co-founders of Yogaste about their experience co-founding Yogaste and how their shared passion and ability to communicate well led them to a successful exit. Brendan and Chris weren't initially interested in selling their business, but they realized it was the best option to take their business to the next level. They share their experience with vetting owners to sell to.

In this Episode:
  • 00:06:14- How They Founded Their E-Commerce Brand
  • 00:13:14 - What it’s like building with a short-term focus
  • 00:15:09 - The Power of Consistent Progress
  • 00:19:34 - Leveraging a Network and a Lean Team to Test and Grow a Business
  • 00:22:11 - The Benefits of Remote Talent
  • 00:30:07 - Their experience of Selling a Business to OpenStore
  • 00:38:38 - Advice for Entrepreneurs Looking to Build a Profitable Business on Shopify
Associated Links
  • Want to learn more? Read more about how to architect a dreamy eCommerce exit on our Insiders blog here!
  • Learn more about OpenStore Here.
  • Listen to more Step by Step episodes.
  • Have you checked out our YouTube channel yet?
  • Get your copy of Archetypes, our newly published 240-page journal! Check it out at ArchetypesJournal.com
  • Subscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!
  • Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!


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Future CommerceBy Phillip Jackson, Brian Lange

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