It Takes an Ecosystem to Grow Internationally

• Jason Nyhus is the SVP of Global Sales at Digital River, focusing on helping brands go global
• “The honest reality of today is a lot different than it was a decade ago. If you make any product, you are inherently global overnight.”- Jason
• Just because you’re able to take people’s money, doesn't mean you will be able to fulfill the brands promise. You have to make sure that you will still be able to deliver an on-par experience. You have to be able to serve the demand
• There are two categories to consider:
  1. Where is the product coming from? Does it have to cross the border?
  2. Where is the payment being taken? Does that also have to cross the border?
• The more onshore, the better. Better in terms of products, how long it takes to get there and making sure you have the appropriate payment methods.
• A brand can really screw up when they go global if they surprise their customers in a negative way.
• “It's not just your flagship. If you're going cross-border, it's your only ship.” -Brian
• “A lot of people think that they can execute an international global expansion. The question is, should they do it themselves or should they find help from some of the companies that you have on this podcast? Because I think that's probably the most likely best path for a lot of them.” -Jason

Associated Links:

• Want to learn more about going cross-border? Download our free Step by Step guide!
• Get connected with Avalara!
• Learn more about Jason Nyhus and Digital River 
• Listen to our other Step by Step seasons
• Find our other Future Commerce episodes on our website

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