How does a DTC brand “grow up?” In our 13th season of Step by Step, we’re partnering with Keen Decisions Systems to answer that question as we explore how DTC brands evolve beyond their digital origins into mature omnichannel retailers. In this episode, we tap into industry expert, Greg Dolan, CEO of Keen Decision System’s insights and dive deep into topics like measuring ROI, optimizing spend across channels, retaining a brand’s “cool” factor and brand voice, and making data-driven decisions to achieve sustainable growth.

Whether you operate a small DTC brand or are transitioning between channels as an enterprise brand, this season of Step by Step will help you grow your brand and build foundations for long-term success.

[STEP BY STEP] Maintaining the Cool Factor: Scaling Your DTC Brand in Traditional Channels

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand leaders in retail, DTC, and eCom see around the next corner by exploring the intersection of Culture and Commerce.

Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators.

Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism.

Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus

Society & Culture

Personal Journals

History

Philosophy

Places & Travel

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

Phillip and Brian sit down and have an enlightening conversation with the author of Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy, Anastasia Kārkliņa Gabriel. This book is the “How It's Made” for building culture-shaping brands, providing more understanding of how boardrooms, researchers, and foresight professionals think about their work. Listen now and join the conversation!

Building Culturally Intelligent Brands

Gottfried Wilhelm Leibniz was much more than Isaac Newton's rival. He was a polymath who dabbled in everything from music to metaphysics and embodied the spirit of true deep generalism. Modern marketers can connect the dots, even if you didn't know they exist, by studying continual change: from calculus or clicks.

[DECODED] Polymaths and Philosophers

Ro Trivedi joins the show to discuss founding Pietra, a modern infrastructure platform that helps entrepreneurs start and operate eCommerce businesses more profitably. Listen now!

Are we Post-“Point-Solution” in eCom?

In this final episode of Step by Step Season 13, we sit down with Andy Judd and Liz Mayer to unpack the transformative power of data in shaping omnichannel strategies. This episode emphasizes the necessity of staying culturally relevant and adaptable to thrive in the ever-evolving eCommerce arena. Listen now!

[STEP BY STEP] Data-Centric Decisions for Culturally-Relevant Brands

Hear about Curology’s evolution from acne solutions to anti-aging and hair loss products and its retail ventures, featuring critical insights for DTC brands aiming to elevate their brands. Listen now!

[STEP BY STEP] Maintaining the Cool Factor: Scaling Your DTC Brand in Traditional Channels

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