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Stephen Curry's Right-Hand Man in Hollywood
How does a basketball legend team up with Sony to translate his brand into TV and film content? He turns to Jeron Smith, a veteran of Nike and the Obama-era White House, who explains how Curry is focusing on family, faith and sports as core themes to their strategy to crack the entertainment marketplace.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
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By iHeartPodcasts
4.5
9393 ratings
How does a basketball legend team up with Sony to translate his brand into TV and film content? He turns to Jeron Smith, a veteran of Nike and the Obama-era White House, who explains how Curry is focusing on family, faith and sports as core themes to their strategy to crack the entertainment marketplace.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
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