Marketecture: Get Smart. Fast.

Stephen Yap on Perion One, AI Integration, and the Future of Cross-Channel Advertising

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Ari Paparo interviews Steven Yap, the Global Chief Revenue Officer of Perion Network, during Advertising Week in New York. They discuss the evolution of Perion, the launch of Perion One, and the importance of unifying technology in advertising. The conversation delves into the role of AI in optimizing marketing strategies, the future of CMOs as portfolio managers, and the state of the open web. The episode concludes with quickfire questions that highlight Perion's competitive advantages and challenges.

Takeaways

  • Perion has evolved to unify multiple technologies under Perion One.
  • AI serves as the connective tissue for optimizing advertising strategies.
  • CMOs are transitioning to a role similar to portfolio managers.
  • The open web is facing challenges, but it is not fully destroyed.
  • Perion aims to make marketing budgets feel more impactful.
  • The advertising industry is grappling with silos in AI development.
  • AI can help clean up the ecosystem of bad actors in advertising.
  • Perion's technology is seen as a competitive advantage.
  • The importance of brand familiarity in a rebranding effort.
  • The Honey Badger symbolizes Perion's resilience.

    • Chapters

    00:00 Welcome to Advertising Week
    03:01 Introducing Perion and Perion One
    07:04 The Role of AI in Advertising
    12:39 The Future of CMOs and AI
    17:46 The State of the Open Web
    20:58 Quickfire Questions and Wrap-Up

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    Marketecture: Get Smart. Fast.By Ari Paparo
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