Jay Jay's book "Twisted Business: Lessons from My Life in Rock 'n Roll" is available on September 21st, & is currently available for preorder. Twisted Business is co-authored by Jay Jay's great friend and mentor Steve Farber, and their book is the focus of today's episode.

Tune in to hear Steve's second appearance on the show to learn all about how Steve & Jay Jay met & built a lifelong friendship together, & to hear the ins and outs of how they selected the stories and topics to be included in the book.

"In addition to founding Twisted Sister, a world-famous heavy metal band that has sold more than 20 million records worldwide, Jay Jay French is one of the top entrepreneurs in entertainment. After taking over as manager in the ‘70s, French developed Twisted Sister into the most heavily licensed heavy metal band in history, leading the group to perform more than 9,000 shows in forty countries.

Part business book, part memoir, Twisted Business is an unexpected, inspiring, whirlwind story of transformation and redemption. Twisted Business follows French’s adventure-filled life—from growing up in New York City in the sixties, to working as a drug dealer and struggling as an addict before quitting cold-turkey, and finally, to creating and cultivating Twisted Sister and turning it into one of the most successful brands in the world.

Together with his mentor, Steve Farber, a best-selling author and one of the world’s top leadership and management experts, French offers unique, hard-earned tips and advice from his nearly 50 years as a musician, music business manager, and entrepreneur. French shows how, through tenacity, grit, and dedication, anyone can create their own brand, grow a successful business, re-invent themselves, or simply find success in what they love to do. Entertaining, provocative, funny, and informative, this book is the trip of a lifetime and a treasured guide for entrepreneurs, business people, and music fans alike."

Produced & Edited by Matthew Mallinger