In this episode, Steve Fretzin and Steve Gordon discuss:

• Why you should write a book (and how it can help your law firm grow). 
• Changing your introduction and cementing your place as the expert. 
• What it takes to write a book today. 
• Using your book to get the right kind of clients. 

Key Takeaways:

• You can build your network and get referrals by sharing information. Writing a book allows you to disseminate that information more widely and effectively.
• Be a part of an organization that works to lift one another, not just lift yourself. 
• The perceived hardest part of writing a book is actually the easiest part of it - writing it. There is a pattern and a structure that works well to reach audiences. You know your content and you are the expert. 
• Your client doesn’t want a textbook, they want a transformation. Show them the transformation and the process. That makes a great lead-generating book. 

"There is no way to contain all of your expertise and give it all away in a 100 to 150 page book. That's not the purpose of a book." —  Steve Gordon

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Practice Panther: https://www.practicepanther.com/

Episode References: 

• The Ultimate Sales Letter by Dan Kennedy - https://www.amazon.com/Ultimate-Sales-Letter-4Th-Customers-ebook/dp/B004J35JFU/

Connect with Steve Gordon:  

Website: https://milliondollarauthor.io/

LinkedIn: https://www.linkedin.com/in/gordonsteve/

Twitter: https://twitter.com/steve_gordon

Facebook: https://www.facebook.com/stevegordononline

Get Steve Gordon’s Latest Book, Jumpstart Your Own, and More Here: https://milliondollarauthor.io/bethatlawyer

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.