The Fyre Festival brand has gone up for sale - a matter of weeks after the organisers postponed Fyre Festival 2 with no new date set.

Billy McFarland, the former organiser who served six years in prison after the 2017 event, claimed giving control of the festival to a new group would help build on the global entertainment brand.

Flicks.co.nz editor Steve Newall wonders if anyone will pay for the event.

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