Join us, Jeff “Tigger” Erhardt and Rebecca Wanner aka “BEC” as we bring you the latest news on MCOOL.  Plus we head down the road of stocker cattle management with the use of Implants by Zoetis Animal Health.  Plus market commentary that you will only get on this all new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

Season 5, EPISODE 224

When you manage a cattle operation, it can feel like the burden of every decision rests on your shoulders. A Synovex® beef implant program from Zoetis Animal Health can offer some relief. Whether you manage a cow/calf, dry lot, pasture, stocker or feedlot operation, there's a Synovex implant to elevate cattle performance and help you market the high-quality beef consumers demand.

With a broad array of formulations to choose from, it's easy to find a beef implant to help achieve your performance and marketing goals. And no matter what your weight gain goals are, remember that the Synovex implants portfolio is the only one that includes approved options for reimplanting in confinement, multiple options for dry lot phase and growing cattle on pasture. Feedlot producers and nutritionists gain valuable flexibility with Synovex that no other lineup of implants can offer.  Click HERE to learn more about implant options from Zoetis Animal Health.

A new federal proposal to reinstate mandatory country-of-origin labeling (MCOOL) for beef has ignited debate among industry leaders, ranchers, and lawmakers. While some ranchers and advocacy groups support the American Beef Labeling Act, the Meat Institute has expressed concerns, citing past trade disputes and economic impacts.

The bipartisan bill, introduced in the U.S. Senate, seeks to require beef sold in the United States to display its country of origin. However, MCOOL was previously repealed in 2015 after the World Trade Organization (WTO) ruled that it violated trade agreements by unfairly discriminating against Canadian and Mexican livestock producers.

The bill’s lead sponsors, Senate Majority Leader John Thune (R-S.D.) and Sen. Cory Booker (D-N.J.), are joined by co-sponsors John Fetterman (D-Pa.), Martin Heinrich (D-N.M.), John Hoeven (R-N.D.), Cynthia Lummis (R-Wyo.), and Mike Rounds (R-S.D.). If passed, the legislation would direct the U.S. Trade Representative (USTR) and USDA to develop a WTO-compliant solution within 12 months. If no agreement is reached, the previous MCOOL rule would automatically be reinstated for beef.

The Meat Institute, representing meat processors and packers, opposes the bill, favoring voluntary country-of-origin labeling (COOL) instead. Sarah Little, Vice President of Communications, stated that past MCOOL policies distorted trade, raised consumer beef prices, and provided no measurable benefits to U.S. cattle producers.

On the other hand, rancher advocacy groups such as R-CALF USA, the South Dakota Farmers Union, and the United States Cattlemen’s Association (USCA) support the legislation. USCA President Justin Tupper emphasized that truthful labeling is essential for consumer transparency and the future of American ranchers.

Supporters argue that MCOOL would empower consumers by clearly identifying American beef, while opponents warn of potential trade retaliation and economic consequences. With bipartisan backing, the bill’s progress will be closely watched by cattle producers, meatpackers, and industry stakeholders.

-The American Beef Labeling Act proposes reinstating mandatory country-of-origin labeling (MCOOL) for beef.

RanchChannel.com now has futures markets at your fingertips!  Feeder Cattle, Live Cattle, Corn, Wheat, Soybeans, Soybean Oil, Milk Class IV, and Ethanol.  Information is provided by DTN and market information may be delayed by as much as 10 minutes.  Click Here for more information!

Flittie/Schnabel/Lazy J Bar:  February 15, 2025

CK Cattle & Wager Cattle: February 16, 2025

Wasem Red Angus:  February 20, 2025

Chestnut Angus:  February 23, 2025

Grund Beef Genetics: February 26, 2025

Dry Creek Ranch: March 1, 2025

Lucky 7 Angus:  March 1, 2025

Pederson Broken Heart Ranch: March 5, 2025

Mar Mac Farms:  March 5, 2025

Keller Broken Heart Ranch:  March 6, 2025

Eichacker Simmentals:  March 7, 2025

Fast/Dohrmann/Strommen: March 8, 2025

Leland/Koester Red Angus:  March 14, 2025

Arda Farms/Freeway Angus:  March 14, 2025

Vollmer Angus Ranch:  April 1, 2025

Jorgensen Land & Cattle:  April 21, 2025

World Famous Miles City Bucking Horse Sale: May 15 18, 2025

Click HERE for the latest Bull Sale Results

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Bryan Bernhard

Zoetis Animal Health

https://www.zoetisus.com/livestock

@ZoetisBeef

Mark Vanzee

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@LivestockMkt

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Kirk Donsbach: Stone X Financial

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@StoneXGroupInc   

Shaye Koester

Casual Cattle Conversation

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@cattleconvos

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Tigger & BEC represent the Working Ranch world and cattle industry by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.

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