The economy right now is splitting into two very different worlds — and depending on which world your business is positioned for, you're either about to have the best year of your life or the hardest.

Today I'm going to show you exactly what's happening, why the middle is the most dangerous place to be right now, and the three steps you need to take to make sure your business is on the right side of this divide.

Stay with me — because point two is the one most business owners get completely wrong, and it might be costing you more than you realize.

Chapters

00:00 Understanding the K-Shaped Economy
04:54 Reading the Room: Adapting to Economic Realities
08:13 Rejecting the Race to the Bottom
13:25 The Collapse of the Mushy Middle
21:45 Rising to the Top: Embracing Premium Pricing

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📕Graham’s Other Books
How To Get Paid For What You Know
https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670

Rebel: Find Yourself by Not Following The Crowd
https://www.grahamcochrane.com/rebelbook

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