Clients don’t care about the cost structure of whatever they are buying, what they only care about the result, the outcome, the solution, the utility for them. They make a judgment based upon a simple equation: Is the VALUE they are getting higher than the PRICE they paying - if so, then they buy. They only care what VALUE they get from you

So get better at portraying and communicating your VALUE and you’ll be able to get higher prices and please, STOP charging for hours because that’s not what your clients are buying. To find out more listen to this podcast.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu 

Click here to download 🤜 https://go.rezahooda.com/9stepframework

If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW