Mike Campion tackles the age-old debate: competing on price versus selling on value. Mike breaks down why focusing on value is crucial, explaining that customers who complain about price often just don’t see the full worth of your service. He emphasizes the importance of targeting the right clients, clearly communicating the value you're providing, and avoiding the trap of lowering prices. He then dives into effective sales strategies, like listening more than talking, to truly understand and address client pain points. If you're tired of racing to the bottom on price, this episode is a must-listen!

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