One of the biggest challenges estate agents face is defending their fee.

You win the instruction… then the vendor or landlord says another agent will do it cheaper. Suddenly you feel the pressure to drop your commission just to keep the business.

But when you cave on your fee, something else happens — resentment. You end up doing the same work for less money, and it slowly chips away at your confidence and your business.

In this episode we talk about how to hold firm on your pricing without losing the instruction.

We cover:
• Why clients push agents on fees in the first place
• Why competing on price is a race to the bottom
• How to confidently explain your value
• What to say when someone tells you another agent is cheaper
• How backing yourself actually attracts better clients

The truth is there are plenty of clients who will pay a fair fee — but they need to believe in the value you provide.

If you’re tired of discounting your commission and want the confidence to stand by your pricing, this episode will help.

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