Are you losing potential clients before they even step foot in your gym?

In this episode, Rick and Jared discuss the often-overlooked aspects of client acquisition: phone scripts and gym tours.

From the moment you answer the phone to the final handshake of a tour, every interaction is an opportunity to showcase your gym's value and ultimately nudge the prospect into a client.

Learn why enthusiasm is your secret weapon, discover the power of assumptive language, and find out how to "sell the smile, not the braces" in the fitness world.

Rick and Jared also cover strategies for handling walk-ins during busy times and the importance of stress-testing your protocols.

Having done it for many years and seen what works, Rick and Jared give gym owners actionable tips that will maximize their marketing dollars. Tune in!

"If your phone scripts and your tour of the club are not on point, you're literally throwing money away." Rick Mayo

Key Takeaways

Intro (00:00)

How a good phone conversation with a prospect goes like (01:56)

Stand up and smile while answering the phone… seriously (02:51)

Don't talk incessantly..... flip the script and ask these questions (03:56)

Never sell the process; sell this instead (08:48)

How to conduct the best tour of your facility (14:54)

How to ensure your prospects book a starting point session all the time (21:41)

How trainers should handle walk-ins (22:51)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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