Your website is your digital storefront — so are you tracking the right things to make sure it's actually working for your business? 

In this episode of the Your Digital Marketing Coach podcast, I talk with analytics expert Philippa Gamse about what most marketers are missing when it comes to website data. 

Whether it's unclear calls to action, poor form conversion, or people dropping off your videos early, your analytics hold the key to fixing these leaks. 

Website analytics aren't just for tech folks — they’re essential for growing your brand, increasing conversions, and turning more visitors into real customers. 

Philippa helps break it all down so any business owner can start making smart, informed changes today.

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