305 - You might think you’re avoiding certain business moves because they’re “not the right time” or “too complicated.” But what if the real reason is that you’re avoiding a feeling? 

In this conversation, Heather shares her own breakthrough about risk, safety, and the emotions we’re unwilling to feel — and how that awareness can change everything.

What to Listen For:

• How your self-concept influences your willingness to take risks
• The connection between “safety” values and growth plateaus
• Why avoiding certain feelings leads to hesitation and missed opportunities
• How to identify the emotions you’re most unwilling to feel
• Why “incompetence” isn’t failure — and how to reframe it
• Using your values (and their opposites) to uncover hidden fears
• How small risk-acceptance shifts can unlock bigger moves
• The role of capacity work in expanding your tolerance for risk
• Why the only real risk is how you’ll feel
• Practical ways to step into the next-level version of yourself

Growth always comes with some risk — but most of the time, the “danger” is just how you think you’ll feel if something doesn’t work out. When you expand your capacity to feel those emotions, you stop hesitating and start taking aligned, confident action. Listen now to learn how to shift your self-concept, stretch your risk tolerance, and step into the identity of the photographer — and business owner — you want to become.

Resources 

• Master the craft of pet photography at the Hair of the Dog Academy – www.hairofthedogacademy.com
• Stop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales in the Freedom Focus Formula – www.freedomfocusformula.com
• Crack the code to booking more clients inside Elevate – www.freedomfocusformula.com/elevate
• Discover the world of commercial pet photography in the Commercial Pet Photography Academy – www.hairofthedogacademy.com/commercial
• Join the 4 Clients in 4 Weeks Challenge – www.hairofthedogacademy.com/4c4w

Tired of slow inquires? Don't let anything impact your bookings or your success any longer. This free challenge will help you take control of your bookings so that you never feel stuck again.  Register here.

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
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• Check out our recommended gear and favorite books.