If you're still relying only on one-off email blasts, it's time to rethink your strategy. In this episode, Emma breaks down one of the most powerful yet underutilized elements of your marketing strategy: email automations. While many business owners know the value of building an email list, few are taking full advantage of what automated email flows can do. Emma explains the difference between campaigns and automations, why your customer experience depends on having flows in place, and how to set up three foundational automations: the welcome flow, re-engagement flow, and post-purchase flow. These email sequences don't just streamline your workload—they actively build trust, boost sales, and elevate how your brand shows up. Whether your list is big or small, automations are the key to scaling without burnout.

Listen in as Emma explains:

• How email flows enhance both customer experience and business efficiency

• Why automation isn't just about saving time—it's about creating deeper, more intentional connections with your audience

• Reframing your thinking to treat your email list like a relationship, not just a numbers game

And much, much more!

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We've got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

It's 2025. Are hashtags even relevant anymore? In this episode, Emma tackles the hot-button topic of hashtags and unpacks the ongoing debate: do they still work, or are they just digital clutter? With insights backed by real-world data from Ninety Five Media clients, Emma clears up what hashtags actually are, why many aren't working for you, and how to simplify your strategy to get seen by the right audience. Spoiler: it's not about using fancy industry jargon—it's about using words your customer would search for. Emma also shares a simple approach to optimizing your content, profiles, and reach through intentional hashtag use. If you've been overlooking or misusing hashtags, this episode will change how you show up.

Listen in as Emma explains:

• Why hashtags will still work for you, but only with the right strategy behind them

• How to identify the most effective, audience-friendly keywords for your business

• Customizing hashtags per post and reviewing your data regularly for real results

And so much more!

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We've got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

The algorithm has changed again—but don't panic. This episode breaks it all down. In this episode, Emma dives into the shifts shaping how founders should approach content creation, outsourcing, and audience engagement. From TikTok's surprising push toward long-form videos to Instagram's controversial rollout of AI-generated comments, the landscape is evolving fast and Emma is here to help you keep up. She also shares a behind-the-scenes look at how one client's trust in the Ninety Five Media marketing team led to valuable growth and stress reduction, a reminder for anyone feeling overwhelmed by platform changes. Plus, hear Emma's take on Meta's latest ad updates and why TikTok is still thriving despite all the regulatory drama.

Listen in as Emma explains:

• Instagram's new AI functionality and why Emma isn't totally sold on it

• Why longer TikTok videos are suddenly outperforming short-form content

• How to test and scale content using audience data, not guesswork

And much, much more!

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We've got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

Your business isn't the only brand that deserves the spotlight—you do too. In this episode, Emma challenges founders and entrepreneurs to stop hiding behind their business and start building their own personal brand as well. Drawing from her own journey with personal branding and some real-life stories from her clients, Emma unpacks why separating your identity from your business isn't just empowering, it's smart strategy. From avoiding burnout to preparing for future exits, your personal brand can fuel both long-term success and short-term sales. Think of this episode as your gentle wake-up call to build an online presence that's just for you.

Listen in as Emma explains:

• Why a personal brand builds trust faster than business-focused content ever will

• How your own brand can protect you for future pivots, exits, or career transitions

• Creating "collab content" between your business and personal accounts to help grow both brands

And so much more!

Connect with Ninety Five Media:

Website

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Need Support with Your Podcast? We've got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Your follower count is growing—but your engagement? Not so much. What gives? In this episode, Emma unpacks one of the most frustrating challenges creators and brands face: low engagement despite audience growth. Through real client stories and honest insights, she explores what's really happening behind the scenes and why more followers don't always mean more results. From the hidden impact of bot followers to content that simply isn't connecting, Emma walks you through the most common culprits and, more importantly, what to do about them. You'll learn how to audit your audience, rethink your content strategy, and make small but powerful shifts that lead to better conversion, without scrapping everything and starting over.

Listen in as Emma explains:

• Why your engagement rate is more important than your follower count

• What to do if you've purchased followers in the past

• A content strategy rooted in analytics that will actually lead to conversions

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We've got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

We all know that video is king right now, but the pressure to create great video content as a founder can be overwhelming. Video is one of the most powerful tools for building trust and connection with your audience, but knowing what to film, how to film it, and how to stay consistent can feel like major roadblocks. In this episode, Emma shares game-changing strategies for making founder-forward video content feel effortless and impactful. She breaks down how to batch content to save yourself time, reduce stress, and improve your social media engagement. Learn how to plan a successful filming session, why you don't need constant outfit changes, and which simple tools will instantly enhance your video quality.

Listen in as Emma explains:

• Why batching is key, and her top tips for recording content in bulk

• How to keep perfectionism at bay and focus on showing up consistently

• Where to source new ideas for video content (it's easier than you think!)

And so much more!

Our favorite video recording tools:

Lapel mic

Phone light

Connect with Ninety Five Media:

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Need Support with Your Podcast? We've got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Are you unknowingly leaving game-changing opportunities on the table when it comes to social media? If you've ever felt like you're lagging behind while others seem to be scaling effortlessly, you're not alone. The truth is, social media offers unlimited possibilities—but without clarity, it can feel overwhelming. In this episode, Emma is uncovering three major opportunities that many brands overlook, from optimizing your profile for discoverability to building deeper audience connections and leveraging e-commerce in new ways. These hidden strategies could be the key to unlocking your next level of growth. Tune in to learn how to align your social media efforts with your goals and start making moves that actually drive results.

Listen in as Emma explains:

• Why an optimized social media profile is essential for discoverability

• The importance of aligning your social strategy with your evolving business goals

• How e-commerce is shifting and what it means for your brand

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We've got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

Raise your hand if you've ever wondered why gaining more followers isn't leading to more sales in your business. You're not the only one! Here's the truth: metrics like follower count and likes don't actually matter when it comes to your bottom line. In this episode, Emma breaks down the difference between "vanity metrics"—the ones that feel good but don't actually impact your business—and "conversion metrics"—the ones you actually want to be paying attention to. She explains the hidden numbers that truly impact your ROI, how DM conversations are the best place to land more sales, and why website clicks should be your new best friend. Stop chasing likes—start tracking what actually moves the needle.

Listen in as Emma explains:

• The surprising number one metric Instagram uses to measure post performance

• Why DMs and website clicks are more valuable than public engagement

• How to generate more sales by prioritizing relationship-building social interactions

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We've got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Starting a new Instagram account in 2025 is a whole different game than it was a decade ago. The days of organic reach doing all the heavy lifting are gone. Now, success on Instagram requires a strategic mix of consistency, engagement, and even paid media. In this episode, Emma shares expert insights into how to build momentum fast with a brand-new account, ensuring your online presence is not just visible but monetizable. Whether you're launching a new business or rebranding an existing one, Emma outlines a clear roadmap to navigate Instagram's ever-evolving landscape, from crafting a solid content strategy to leveraging paid media and engagement techniques. Tune in for an expert overview of how to maximize your content's reach, develop a strong community, and convert followers into loyal customers.

Listen in as Emma explains:

• The importance of a structured posting schedule for rapid Instagram growth

• How outbound engagement drives brand awareness and community building

• The role of paid media and how to when it's time to utilize it

And much, much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We've got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

Feeling overwhelmed by constant algorithm changes and shifting marketing trends? You're not alone. Many business owners and creators feel like they're constantly reinventing the wheel just to stay relevant. But here's the truth: a solid content strategy isn't about keeping up with every change—it's about creating a strong foundation that allows you to evolve without losing direction. In this episode, Emma shares the foundational aspects of content strategy that act as your North Star—keeping you on track no matter how trends evolve. When you focus on these core principles, your content remains aligned with your brand, and scaling becomes seamless.

Listen in as Emma explains:

• The proven strategies that drive results regardless of trends

• Content buckets and how to utilize them to create a structured, sustainable process

• How to make sure your content always aligns with your long-term vision

And so much more!

Connect with Ninety Five Media:

Website

Instagram

Need Support with Your Podcast? We've got you covered

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call